Coffee shop research report: research on the competition pattern and investment strategy of coffee shop industry in 2013-2017

In the past decade, coffee shops have sprung up in the streets of major cities in China, especially with the entry of Starbucks, Shangdao and other large enterprise groups, the market is showing a lively scene. Coffee consumer groups are gradually growing, coffee culture is gradually taking shape in inland cities, and the domestic coffee consumption market continues to expand every year.

Although there is still a big gap in per capita coffee consumption between China and Europe and the United States, China's coffee market is expanding at a rate of more than 30% a year, and China's coffee market has a huge value-added space. Coffee shops have gained a foothold in the national coffee industry, where tea is the main drink, further indicating that coffee can be accepted by people of different cultures.

With the sustained high growth of China's economy, the improvement of people's living standards and the increasing diversity and improvement of the quality of life, China has the economic possibility of coffee consumption. The impact of globalization has led to the internationalization of consumption habits and the expansion of coffee drinkers. In 2012, China's GDP was 51.9322 trillion yuan, and the total population of mainland China at the end of the year was 1.35404 billion. Accordingly, China's per capita GDP in 2012 was 38354 yuan. By the end of 2012, the RMB exchange rate against the US dollar was 6.2855, which means that China's per capita GDP reached 6100 US dollars in 2012. With the implementation of a series of macroeconomic policies, price increases have returned to normal, the risk of asset bubbles has been reduced, and economic growth has been adjusted back quarterly, but it is still at a high level. The real growth rates of exports, investment and consumption will all decline to varying degrees, and economic growth for the whole of 2013 is expected to be slightly lower than that of 2012. On the whole, the external development environment is slightly better than that in 2012, and the economic operation begins to return to the normal growth track. Judging from the fact that the growth of exports and investment may show a trend of low before and then high, GDP growth in each quarter of 2013 will also show a trend of low before and high after. Economic growth is expected to remain at around 9% for 2013 as a whole. This provides a good macro environment for the development of coffee shops.

The consumption of coffee market in China is still in the budding stage. With the sustained development of the national economy, the continuous improvement of living standards, the change of people's consumption concepts and living habits, and the diversification of cultural thoughts, there is indeed unlimited room for the development of the "coffee economy". We can further explain this point from the following data. Although coffee consumption in China as a whole is still in its infancy, with annual consumption of only 30,000 to 40,000 tons and dominated by low-cost coffee beans, China's coffee consumption is growing at an astonishing rate of 10% and 15% a year.

This research and consultation report is led by Zhongyan Puhua Consulting Company, on the basis of a large number of thorough market research. It is mainly based on the National Bureau of Statistics, the Ministry of Commerce, the China Consumer Association, the China Cuisine Association, the Fast Food Committee of the China Cuisine Association, the provincial and municipal catering associations, the China Economic Prosperity Monitoring Center, the National Business Information Center, the China Industry Research Network, the basic information of a variety of related newspapers and magazines at home and abroad, as well as professional research units, etc. a large number of detailed and statistically accurate data and data Based on the global coffee shop market, this paper studies the development of Chinese coffee shop industry, the development of Chinese coffee shop market, the current situation of Chinese coffee shop regional market, the development of coffee shop related industries and the development of coffee shop advantageous enterprises. at the same time, it makes an in-depth analysis of the future development trend, development strategy, coffee shop marketing and investment of the coffee shop industry, and comprehensively shows the situation of the coffee shop industry. Reveal the potential demand and opportunities of the coffee shop market. This report is for coffee shop enterprises, relevant enterprises and units operating coffee shop, as well as enterprises and investors planning to invest in the coffee shop industry to accurately understand the current development trends of the Chinese coffee shop market, and to grasp the current situation and trend of consumption in the coffee shop industry. an important decision-making reference for formulating market strategies.