Introduction of Fine Coffee beans in Coffee Flavor and Taste area of Lazimus Manor, Colombia

The first part is the triangle of the background, which symbolizes the Andes and implies that most of the Arabica coffee growing areas in Colombian coffee belong to high-altitude mountains. It is well known that the main coffee producing areas in Colombia are located in three mountains arranged with the word "Sichuan", all of which are part of the Andes. According to the geographical environment and climate, the characteristics and flavor of coffee in different regions are the same.

The second part is the mule. Please note that it is not a donkey! In Colombia coffee farmers actually use mules to carry coffee from the mountains. Because the mountain road in the coffee growing area of Colombia is very rugged, coffee farmers mostly use mules as a means of transportation. because of such unique geographical conditions, even with the development of transportation and science and technology today, it is impossible to transport coffee and raw beans from more than 1000 meters above sea level. and rugged mountain roads to transport coffee beans, so the way of carrying mules continues to this day.

The third part is the man in the straw hat, who has a name. His name is Juan Valdez. People used to call him "Uncle JUAN VALDEZ". Juan Valdez is the representative image of Colombian coffee growers and a symbol of Colombian coffee, which distinguishes it from coffee from other countries of origin and is accepted by different markets. In the last 40 years, Colombian coffee growers have made great efforts to create the "JUAN VALDEZ" brand we see today. In 2005, the New York Times confirmed the importance of this brand in the United States, because its trademark recognition has exceeded many of the world's leading brands and gradually become a world-famous brand.

In order to better promote Colombian coffee, the Colombian Coffee Growers Association (FNC) launched a live-action version of Juan Valdez based on this image.

Now the uncle is the third-generation real-life version. Uncle Juan Valdez, who represents Colombian coffee farmers, as the ambassador of Colombian coffee, will travel around the world to promote Colombian coffee. A beard, a straw hat and the mules around him are his necessary wardrobe. Uncle Dou was still happy to see him at the 2010 Shanghai World Expo.