Coffee shop business plan (including operation mode)

Coffee shop business plan (including operation mode)

(1) Coffee consumption market is developing rapidly, which has become a major trend of urban consumption, and the pre-cultivation of the market has been over. International coffee companies such as Nestl é, Maxwell and Colombia have set up branches or factories in China, and 32% of urban residents drink coffee, according to a survey in 12 inland cities. In addition to Shanghai, Kunming, Xiamen, Hangzhou and Tianjin have also drunk more than 30% of the population who have drunk instant coffee in the past year.

(2) the taste of coffee consumption is getting higher and higher, and the charm of culture is the charm of the market. Instant coffee alone is far from enough, consumers begin to recognize the brand and style of coffee and know how to enjoy the fun of coffee.

(3) the level of education and monthly household income are related to the frequency of drinking coffee. It means that coffee, a beverage introduced from the West, is a way of life symbolizing the dominant class on Chinese mainland.

3. Competition analysis

(1) indirect competition with strong brand stores.

At present, StarbucksCoffee (Starbucks) in major cities, as well as old tree coffee from Taiwan, cross-strait coffee and so on are equally divided.

(2) direct competitors. The audience of the small coffee shop is relatively small, and it is necessary that there is no other coffee shop within a radius of 1 km.

(3) Marketing planning

Make use of the advantages of franchise brand and resources to quickly establish the popularity and reputation of the Belgian royal family and stabilize the source of regular customers.

IV. Promotion plan

(1) publicity

For residents in high-end residential areas, you can distribute exquisite advertising pages (DM) and small gifts to car owners in the parking lot of nearby shopping places, and the single page can also be made into coupons.

(2) event marketing

① student parties, reading activities. Contact the student union organizations of several important colleges and universities in the region and hold some salon parties and reading activities, which will also help to improve the taste and attract students and young people to spend.

When the time is ripe for ②, you can also hold an essay solicitation activity with the theme of "Coffee and Life".

(3) Service marketing

① establishes a membership card system. The name of the member is printed on the card. The discount rate of membership card is not high, such as a 9.5% discount. On the one hand, this can give consumers a sense of respect, on the other hand, it is also convenient for waiters to address consumers. Especially if the consumer is with someone else and the waiter can call him (her) Mr. or Miss in public, they will feel very respected.

② personalized service.

Put some promotional materials on the table, the content is about coffee knowledge, stories, etc., on the one hand, can improve the taste, set off the atmosphere, but also increase consumers' good impression of the brand.

A number of consumers who come together are equipped with special interpreters. If they are interested, you can introduce them to the name and origin of all kinds of coffee and other related knowledge. It can also be involved in the coffee-making process.

PS: how much does it cost to open a coffee shop

Where should I start to open a coffee shop? it's a bit out of touch for Xiaobai. She knows nothing about the catering industry except for her great love for coffee. It doesn't matter if you don't touch the door, as long as you like it and want to do it, let's go to learn scriptures together. We took advantage of the media to find Mr. Gao, who has been in the coffee industry for many years. This is the right person. Mr. Gao not only has rich experience in the industry, but also supports our work. He also introduces us to Ms. Wang and the brand franchise who have done a very successful business independently.

Investor profile

Name: Xiaobai

Age: 28

Marital status: single

Occupation: head of the department of a foreign company

Monthly salary: 6000 yuan savings: 150000

Set up a project: open your own coffee shop and meet all the people who are predestined to coffee.

Success stories:

Owner of Dream Traveler Cafe: Wang Hui

Opening time: early 2002

Business model: independent management

Background: Wang Hui used to work in education. before opening a coffee shop, she ran a travel website. Ms. Wang felt tired because of her intense and high-pressure work, so she turned to a coffee shop. Before opening a coffee shop, Wang Hui knew almost nothing about coffee. She achieved what she did today by buying relevant books and participating in relevant training.

Business items: coffee + drinks + light meals

Shop location: Weigongcun Road

Area: 30 square meters

Initial capital investment: 100000 yuan

Investment recovery time: 8 months

The greatest satisfaction that opening a shop brings to Wang Hui is freedom. With the fun of learning and the mood of petty bourgeoisie, she opens a coffee shop of her own. There is no trouble, only happiness. Wang Hui is most satisfied with the idealized way of life with small investment.