What are the conditions for opening a coffee shop? What evidence do you need?

Open coffee beans

At present, the second-and third-tier cities are mainly popular fashion coffee shops. The French-style coffee shop on the island of Xidi is a case in point. It is understood that Xidi Island, with "freedom, equality and no boundaries in the world" as the concept of coffee culture, is committed to promoting and popularizing coffee consumption fashion culture in China. At present, nearly 200 franchise stores have been developed in China.

Unlike coffee shops such as Starbucks, which are targeted at relatively narrow crowds, coffee shops in second-and third-tier cities are targeted at mass fashion people. In the service content, not only provide a variety of delicious coffee drinks, but also provide a variety of flavors of Chinese and Western simple meals. The reporter found in the Langfang store on Xidi Island that some customers did not come here to enjoy the coffee, but to enjoy the delicious set meal. Surrounded by red, brown and milky white, the strong aroma of coffee reverberates in the air, which may be a comfortable, petty bourgeois feeling.

If investors choose to join the model to open stores in second-and third-tier cities, then the size of the store must be strictly evaluated. In general, franchise headquarters will choose a variety of modes for investors to choose. Take Xidi Island as an example, there are two main models: the Duke of Bourbon Cafe and the Louis Glory Cafe. The former has an operating area of less than 500square meters, an investment brand franchise fee of 88000 yuan, a brand deposit of 20, 000 yuan, and an expected investment payback period of 8-12 months; the latter is a flagship store in the Chinese market with an operating area of more than 500 square meters and a brand investment franchise fee of 108000 yuan and a brand deposit of 30, 000 yuan The investment of other franchise brands fluctuates slightly above and below this standard.

Leisure coffee shop subverts the traditional inherent mode

Mr. Chen is a Hong Kong resident who has lived in Beijing for 10 years. As a result of the habit of drinking coffee since childhood, I have a deep affection for coffee. After work, I have traveled to many countries, and the place I must visit is also a cafe, so I have a good understanding of coffee and have a lot of my own opinions. As a result, on the one hand, he runs his own advertising company, on the other hand, he begins to implement his own coffee shop opening plan.

In fact, there are many people like Mr. Chen. With a relatively stable career, open a leisure bar, so that their interests can be continued, but also can meet some like-minded friends, it can be said to kill more than one stone.

The most important feature of leisure coffee shops is the "leisure" feature. According to Mr. Chen, at least it should be shown in terms of naming, location, decoration style and drinks. Take Mr. Chen's coffee shop as an example. The name "favorite", on the one hand, hopes to express that it is the most authentic Italian coffee shop, so that people who really understand coffee can come together; on the other hand, it hopes to use such an emotional word to attract men and women in love. This connotation is also reflected incisively and vividly in the collocation of drinks. According to Mr. Chen, the "favorite" drink list deliberately highlights the combined consumption of a man and a woman. For example, male consumers like coffee, so female consumers will have some fruit, ice cream and so on.