The course of Chinese customers' understanding of Coffee Culture-how Coffee Bookstore attracts customers

The course of Chinese customers' understanding of Coffee Culture-how Coffee Bookstore attracts customers

From a brand point of view, Starbucks' marketing method should be described as cultural marketing. The top priority of cultural marketing is to find and establish a meeting point of interaction and resonance between brands and consumers. Compared with product marketing, what is the way and effect of its effect on target consumers? More indirect and more lasting. The cultural elements integrated by Starbucks in the name of coffee are highly compatible with consumers in terms of whether the soul, the return to the id and the freedom rate are highly compatible with consumers, and Starbucks puts the emotional experience of customers first. Position yourself as a coffee shop with true customer supremacy. One of Starbucks' value propositions is that what Starbucks sells is not coffee, but people's experience of coffee. At the same time of this psychological sensory experience, the experience of quality is also the core value of a brand. Starbucks coffee has pure coffee quality and taste. To ensure the quality of Starbucks coffee, Starbucks has a special purchasing system. Starbucks coffee selects the best of coffee beans and is roasted in Seattle so that all people who love Starbucks can taste the purest coffee.

As a good place to relax and even fall in love, coffee has gradually developed into a culture. Whether it is freshly ground coffee beans or fresh hot coffee at 60 °C, it exudes a rich aroma and makes people intoxicated. Starbucks first choice, Italian espresso (Esbriso), Cabochidon, latte and flavored coffee provide a variety of flavors for people who patronize the coffee shop. Chinese people also gradually like to make their own coffee. Making a cup of fresh hot coffee for your lover has gradually become a fashion.

As a student, I naturally feel that every day tasting Starbucks coffee, eating Haagen-Dazs desserts, carrying fashionable designer bags will be very comfortable life, that is petty bourgeoisie, that should be the quality of life I pursue. But with these, do you really have a high quality of life?

The rise of Coffee Culture in China

As China becomes richer, coffee culture is springing up in the land of tea drinkers.

Coffee consumption is growing at an astonishing 15% a year, compared with the global average of 2%, according to the London-based International Coffee Organization. This partly stems from the reality that China's starting point is relatively low. The average Chinese drink only three cups of coffee a year, compared with 500 to 700 cups for Americans. However, because of the huge Chinese market, analysts see great potential.