The reason for the popularity of coffee-the advantages and disadvantages of drinking coffee

The reason for the popularity of coffee-the advantages and disadvantages of drinking coffee

No matter from the source of raw beans, roasting of coffee beans, the production of coffee, and even the selection of coffee cups, there are strict norms, the purpose is to let coffee return to the true quality. The person in charge of this kind of coffee shop often has a deep attachment and understanding of boutique coffee and has the skills and knowledge including coffee bean roasting, coffee tasting and coffee making. It should be noted here that tasting coffee requires artistic feelings, but making coffee requires rigorous scientific methods, including the shelf life of coffee beans, the water temperature of brewing coffee, the way and time of water injection, etc., often accurate to 1 degree Celsius and a few seconds.

Starbucks, the representative of the second wave of coffee in Europe and the United States, has also developed and expanded explosively in China. Starbucks'"third space" in the world has become the reason for people to be infatuated with it. "in such a space, people's relationships are free and equal, without a sense of hierarchy in the workplace and without the shackles of various roles in the family, people can release themselves." Compared with the previous small cafes, Starbucks has built a perfect social and identity space. For the first batch of senior white-collar workers who patronize Starbucks, Starbucks has become "standard" for some kind of identity: high-income, tasteful and in line with international standards only take Shanghai, where foreign companies live, as an example: within two years after opening its first store on Shanghai Huaihai Road in 2000, Starbucks' sales in Shanghai reached 100 million yuan. Customers who know nothing about coffee but are curious can also feel relaxed at Starbucks. It has a stylish decoration and a comfortable atmosphere, but it is not as aggressive as other literary cafes. This is the kind of atmosphere Starbucks strives to create. It thoughtfully considers the habits of Chinese customers, such as Chinese consumers who prefer to eat in or near their stores, so most Starbucks stores in China offer more food and seats than in the United States. Considering that Chinese people like hot food, each store also has an oven, which makes Chinese customers who are used to drinking coffee in the afternoon or evening begin to patronize frequently in the morning. It is undeniable that the people-friendly concept of the second wave of cafes has indeed led to Chinese recognition and intimacy of coffee, and greatly enhanced the cultural heritage and national taste of a city.