When did coffee become popular in China?-the reason why coffee is popular.

When did coffee become popular in China?-the reason why coffee is popular.

Another change in society is competition across the border. At present, China's annual coffee consumption is about 70 billion yuan, which is expected to reach 1 trillion yuan within 10 years, while the annual growth rate of coffee consumption is about 20%, much higher than the global 2%. It is not difficult to see that China's coffee market has great potential. The retail scale of coffee chain in China exceeded 10 billion yuan in 2011. A large number of cafes are becoming the bright spot of urban civilization progress and economic growth, driving the increase of coffee consumption and forming a huge potential consumption market. Domestic coffee consumption was about 80,000 tons in 2011, accounting for 0.7% of the world consumption, while the growth rate in the past three years was more than 20%, and the growth rate of traditional ground coffee reached 30%. Domestic coffee consumption is expected to reach 200000 tons by 2015 and 500000 tons by 2020, making it a big coffee consumer like Japan. I do not accurately verify whether these figures are true, but I can see that coffee is growing very rapidly in China, and that is for sure. As far as I know, the planting area of coffee is increasing, and the planting area of tea is relatively stable. What does this mean? More and more young people like coffee, what does that mean? When we make tea, we must face and think about these changes squarely. Only when we find the right trend, can we make use of the five thousand years of tea drinking in China to expand the market!

At the same time, Starbucks, the representative of the second wave of coffee in Europe and the United States, has explosively developed and expanded in China, and the "third space" built by Starbucks in the world has become the reason why people are infatuated with it. "in such a space, people's relationships are free and equal, without a sense of hierarchy in the workplace and without the shackles of various roles in the family, people can release themselves." Compared with the previous small cafes, Starbucks has built a perfect social and identity space. For the first batch of senior white-collar workers who patronize Starbucks, Starbucks has become "standard" for some kind of identity: high-income, tasteful and in line with international standards only take Shanghai, where foreign companies live, as an example: within two years after opening its first store on Shanghai Huaihai Road in 2000, Starbucks' sales in Shanghai reached 100 million yuan. Customers who know nothing about coffee but are curious can also feel relaxed at Starbucks. It has a stylish decoration and a comfortable atmosphere, but it is not as aggressive as other literary cafes. This is the kind of atmosphere Starbucks strives to create. It thoughtfully considers the habits of Chinese customers, such as Chinese consumers who prefer to eat in or near their stores, so most Starbucks stores in China offer more food and seats than in the United States. Considering that Chinese people like hot food, each store also has an oven, which makes Chinese customers who are used to drinking coffee in the afternoon or evening begin to patronize frequently in the morning. It is undeniable that the people-friendly concept of the second wave of cafes has indeed led to Chinese recognition and intimacy of coffee, and greatly enhanced the cultural heritage and national taste of a city.