Operators must know: the new development trend of coffee shops in 2017 will be

First, coffee production and cultivation will gradually concentrate. Coffee franchisees are bustling these days, and coffee franchisees are also providing a lot of convenience for those who like coffee. In recent years, the total output of coffee beans in China has continued to increase, indicating that the cultivation technology of coffee beans has been significantly improved. With the growth of coffee shop franchisees, the state encourages foreign investment in coffee cultivation, and the output of coffee beans in China will continue to grow in the next few years. "Company + base + farmer" will become the dominant coffee growing and processing model.

Second: the diversification of decoration styles. The future success of coffee shops cannot be separated from the existing good location and exquisite decoration. As we all know, people enter a coffee shop, to a greater extent, to enjoy the comfortable environment inside the shop, so the decoration of the coffee shop will directly affect the business of the coffee shop. Investors need to target different market groups and entrepreneurial levels to make coffee shops.

Third, diversified marketing models. At present, coffee consumption in large and medium-sized cities is becoming more and more mature, and the business format is developing towards small and simple popular coffee shops, and marketing modes such as coffee franchised restaurants, coffee carts and coffee franchised minibuses are launched. For different consumer groups positioning, more coffee sales formats will continue to emerge.

Fourth: brand management. With the development of coffee industry, coffee shop competition is also growing, because coffee consumers are generally high-end consumer groups, so coffee shop brand awareness is particularly important for its future development, coffee shops will pay attention to the concept of brand management, coffee operators only have an accurate grasp of the future development trend, in order to avoid and overcome future business problems.