Global Coffee Production in 2017-Latest News on Coffee Production

Market-- the solid backing of industrial development

According to current market data, emerging countries represented by China, Brazil, Russia, India and South Africa currently consume 20% of the world's coffee, which will reach 35% by 2020.

China is one of the largest emerging consumers of coffee in the world, with sustained economic growth, rising living standards and rising living standards, as well as the economic ability to consume coffee. According to statistics, the annual growth rate of coffee consumption in China is about 20%, which is much higher than the global growth rate of 2%. People in the industry predict that within 10 years, China's coffee consumption market will reach trillion yuan.

Domestic consumer groups have a growing demand for coffee. In recent years, major world coffee giants have seized the Chinese market. Domestic coffee companies have also begun to build local coffee brands and carry out deep processing. Produce instant powder, coffee beverages, freshly ground coffee and other coffee products. Domestic coffee is far from enough for the domestic market with huge consumption space in the future. China still needs to import a large amount of coffee. Coffee import increased from 13900 tons in 1998 to 59200 tons in 2015, with an average annual growth rate of about 13.7 percent. Coffee imports mainly come from Vietnam, Indonesia, the United States, Brazil, Malaysia and Colombia.

Market demand has played a good role in promoting the development of the domestic coffee industry. Yunnan, as a major coffee province in China, is constantly strengthening the international trade of coffee by making full use of its location and resource advantages. In 2015, the first "Yunnan New Europe" international freight railway line was opened, followed by the "Chongqing New Europe" post-valley coffee international special train to strengthen the international trade of Yunnan coffee.

Under the influence of the devaluation of RMB, many brands in the domestic coffee industry are facing tremendous pressure and are collectively trapped in the entanglement of "price increase and quantity reduction". Despite the loss of profits due to the devaluation of the renminbi, the prospect of China's coffee market is promising. Industry insiders estimate that the growth rate of China's coffee market is getting faster and faster, and the market sales volume is expected to exceed 150 billion yuan in about two years.

In the face of the ice and fire of the coffee market, various brands have taken various measures to seek a breakthrough to occupy the high ground of the market. Recently, Starbucks announced that it would change its frequently complained "medium cup" to ABC level 3. In June, Starbucks also raised prices across the board for the first time since 2012.

It is worth noting that coffee, an imported product, has paid more and more attention to adapting to China's local taste, and has also attracted the attention of capital. After 2018, domestic production of freeze-dried coffee is expected to exceed 15000 tons, making it the second largest producer of freeze-dried coffee after Colombia.

Tang Tailin, chairman of Chongqing Zhongliangshan Coal Electric Co., Ltd., told the media that the level of coffee manufacturing in China is still in the stage of development, while Chongqing is close to Yunnan, the largest coffee base in China, and has developed convenient transportation conditions. as a result, it has determined the goal of enterprises to take great steps to transform the high-tech coffee production industry. "from the perspective of market categories, although freeze-dried coffee is not yet in the majority, enterprises must be forward-looking." he believes that this project will not only achieve huge returns for Zhongliangshan Gas, but also enhance China's status as a big coffee producer and consumer.