An Analysis of the Historical and Cultural Market of Coffee shops in China

Coffee entered Germany in 1670, and serious Germans debated whether coffee was good for health, so cafes did not appear in Germany until 1721. But in the 19th century, the Germans seized the historical opportunity to make a lot of money in the coffee industry. At that time, American coffee planters began to recruit coffee farmers from Europe under the impact of the wave of abolitionism. As a result, at least 80% of Guatemalan coffee beans are shipped to all parts of Europe by German businessmen. The two world wars reshuffled the cards in turn. Today, Germany is the second largest coffee consumer in the world, and its per capita consumption is much higher than that of the United States. In the past, I only knew that Germans could drink beer, but today I know that they are so well-rounded and admired.

Stinky street petty bourgeoisie's favorite coffee is always covered with milk foam, yes, this is Italian coffee, Cappuccino and Espresso, the former is hot milk coffee, the latter is espresso. In 1945, the Italian Jiajia (which is also a brand of coffee utensils) invented a new type of distiller, which was popular in Europe. Unlike English and French cafes, Italian cafes are exquisite, casual and artistic. It is casually reflected in the decoration and artistic flavor of the cafe, hehe, where they drink coffee in the open air, surrounded by Colosseum and Michelangelo sculptures.

It was only during the Meiji Restoration that the Japanese accepted coffee as a representative of the Western way of life. And probably when many people think of Japan, the first thought is, everything there is very expensive, isn't it? It is true that cafes in Ginza in Tokyo often cost tens of dollars, but the most expensive ones are coffee cups. They like to use English bone china coffee cups to serve coffee, which is worth tens of thousands or even millions of yen. Of course, this is a high-end cafe, most people can go to the real pot on the island. The most powerful place is that the Japanese enjoy both elegance and popularity: the most expensive coffee is in Japan, and the most cheap coffee, instant coffee and canned coffee are also invented by the Japanese!

Lively Americans don't seem to care much about the appearance and taste of coffee, and they even add eggs to their coffee! The coffee pot commonly used by Americans is called a boiling pot, with coffee powder on the top and water on the bottom, and the aroma of the coffee powder is extracted by steam after heating. This method is easy to cook bitter taste, but Americans do not care, they continue to stir-fry coffee beans in a pan with relish and continue to over-extract coffee powder. However, the most admirable thing about American coffee is that it insists on roasting, grinding and brewing on the spot, pays great attention to freshness, and strives to keep it fresh by improving packaging and so on. American coffee merchants are the first to mark the baking date on food bags, a move that has had a huge impact on the food industry.