Why are other people's cafes so popular? Four cores of brand popularity

A better, more extreme experience

Keystone

General experience, will only make consumers nod and smile; further good experience, so that consumers can not help but stare; but the ultimate experience, consumers can run to tell each other.

And the latter, it is possible to detonate the epidemic.

The reason why most consumer brands perform moderately is that from the product to the service to the brand side, what is provided is only a "generally good" experience, while the real performance of the brand, at least in one aspect, or even in all respects, presents the ability to be praised and told each other.

At present, many consumer brands that rely solely on "copywriting marketing" and "event marketing" to get people to tell each other and retweet each other seem to be very popular because they have done some of them right (even though they seem to have done something right from the marketing side). These "fires" are the reward for the ultimate experience.

New aesthetics is also an important signal in the rise of new consumer brands.

You will find that those "hot" new consumer brands no longer emulate the aesthetic habits of the past in product design, service design, and marketing design, whether in terms of product form, service mode, or marketing presentation. Have a very different performance from the past.

A new, more open, closer to the human nature of the aesthetic has become everyone's favorite, a change from the past serious, dignified, dignified, balanced, opposite, introverted, rough aesthetic form, more in parody, presence, exaggeration, funny, contrast, cooperation, creativity, exquisite and other aesthetic forms.