Philips has gone from electronics to catering to open a cafe in China.

PH COFFEE is located in Beijing's Finance Street, covering an area of 170square meters. As this is the gathering place of financial institutions and enterprises, the consumer groups are mainly white-collar workers and students.

PH COFFEE-Space Design

PH COFFEE is a pure espresso, but how to enhance people's recognition of the new image of the brand through design? This is the challenge of this project. GB space Gaobai Space Design Services acted as the designer of the project, creating China's first cross-border intelligent cafe.

In the context of espresso, thinking of the representative ancient Roman architecture, the designer integrated the Renaissance elements that originated in Italy into the space design, and added modern materials. it perfectly combines the sense of Renaissance with the sense of modernity.

The arch, as an element of ancient Roman architecture, is also skillfully applied to the design of the coffee shop, where the arches distinguish the functions in the space. The space includes bar area, display area and booth dining area. Each area is cleverly distinguished.

Different floor splicing, different styles of collocation, increase the visual effect, but also distinguish the interior area of the space. The white floor tile contrasts with the warm wooden floor, and small wooden squares are inlaid in the white floor tile. Thus a different and related way of expression is formed, which is more natural.

Metal plaid smallpox is a simplification of Renaissance church smallpox, and the inclusion of such elements in the design also skillfully displays Italian culture in the design of the coffee shop.

The designer has created an automatic ordering area in the space, and the Philips automatic coffee machine on the console allows guests to make their own coffee, enhancing customers' public awareness of the new brand PH COFFEE and giving customers a sense of experience. Let customers feel the charm of modern intelligent technology, just like Philips brings to people, but also reflects the freedom and easygoing in European culture.

In addition, the comfort of the space is also the requirement of the coffee shop design, and we also hope that customers can be satisfied, happy and comfortable in this space. So the design of the space also takes this as one of the purposes.