The first American studio authorizes Guoman IP-themed cafe to open in Shanghai.

On January 1st, MEIN FRIEDNS COFFEE AND STORE, China's first cafe with the theme of classic IP from American Film Studio, officially opened in Shanghai. The theme cafe, located on the fifth floor of Dayue City in Shanghai, covers an area of hundreds of square meters and has three major business areas: water bar area, product exhibition area and cultural experience area.

With the opening of MEIN FRIEDNS COFFEE AND STORE, the classic IP of American Pictures has gained another important offline fulcrum. It is reported that this is also the first cafe with the theme of Guoman classic IP.

Fan Yi, assistant director of Shanghai Art Film Studio, said in a recent interview with several Dream Studio reporters that the classic IP of American Film Studio is currently accelerating in a number of categories, including derivatives licensing. In addition to building offline themed cafes, it has also authorized cooperation with KFC and launched card opening promotion activities in cooperation with banks.

Fan Yi told Digital Entertainment Factory that Shanghai Meiying had been committed to building a complete industrial chain through cross-border marketing, so as to build an entire industrial chain from animation creation to channel access to various authorizations. The important part of derivatives and authorized industry chain is the last link that can convert intangible value into tangible value.

"at present, licensing business from games, new media, clothing, toys, food, precious metals and other fields has accounted for 60% of the total turnover." Fan Yi said.

Not only the derivatives channel, but also the development rate of American Pictures' classic IP on the film and television side is also showing a trend of acceleration. Up to now, there are four works, "Hulu Brothers", "Black Cat Sheriff", "Heavenly Book" and "Snow Child", to finalize the development plans. Among them, the production of the animated film "Snow Child" was made in conjunction with the era of Tencent Pictures and Weiying, while the film was directed by Lu Hengyu and Li Mijie, directors of the film version of "100, 000 Cold jokes." Let the happy childhood memories that accompany us with the classic IP become more and more mellow, and we look forward to more surprises from the classic IP of the American Film Studio.

Fan Yi believes that the above-mentioned classic IP has distinct Chinese characteristics and the brand of the times. While achieving commercial success, it has also influenced several generations, with wide recognition and high popularity; in addition, most of the classic IP has won the highest awards for films at home and abroad, and the story core is outstanding, so it has the value of secondary development.

Coordinates: 25, 5 / F, Dayue City, Phase I, Xizang North Road, Hongqiao, Shanghai.

Tel: 021-56081759

Opening hours: 10:00-22:00