Dong Xiaocheng, a post-90s returnee, opened a family cafe.

200000 yuan to build a dream in your heart

With the support of his family, Dong Xiaocheng let his dream fly in a small apartment of 50 square meters given to him by his mother.

"without the shackles of rent, I can boldly do what I want to do." Dong Xiaocheng said that the cafe has a total of six districts and nearly 20 seats, with a total investment of nearly 200000 yuan at the beginning of the business. "in order to save money, the decoration drawings were pieced together on the Internet by myself, and the decoration materials were picked up by me at the scrap station. After the customer enters the store, he can order at the bar, and then I will arrange an area for him to sit down according to his needs. This is the characteristic of our store. People who want to chat have chat booths; those who want to meditate have balconies near the window; books with corners that want to be alone; and a secret attic that wants to be romantic. "

Although the cafe only opened on a trial basis at the end of August, Dong Xiaocheng set the cafe's business hours from 9:30 to midnight. As to why the cafe is also open in the morning, Dong Xiaocheng explained: "since the shop has just opened, the door must be opened in the morning to let more citizens know about our shop, and recently we have launched two kinds of homemade snacks, special coffee and exquisite pastries." drink coffee without losing taste. "

"after being introduced by a friend, I like it here, mainly because the boss has a good service attitude, he is also a handsome guy, and the coffee environment is also good. Friends are here to play board games and chat, and have a great consumer experience." Ms. Cai, a citizen who is enjoying coffee, said with satisfaction.

Talking about his "Entrepreneurship Classic", Dong Xiaocheng said frankly that he had just started his business, but had his own judgment on his entrepreneurial project. He believes that in recent years, with the change of young people's consumption concepts and habits, Jiujiang's coffee economy is also quietly heating up. In the field where entrepreneurs gather together, their own business model can not let others copy the back road at the beginning, but also have a long-term judgment on the needs of the market. "although there are many cafes in Jiujiang, most of them are the same, without their own characteristics and signs, and their marketing models tend to be the same. Sometimes mixed operation may not be a bad thing, especially the mixed operation of cafes will become a major feature. Like Flower Cafe, like Cat Cafe. His family cafe is determined to provide customers with comfort and comfort, so that customers feel at home. This will lead more people to accept the coffee culture and fall in love with coffee from the bottom of their hearts. "

"my assurance of my career is that the profits I earn will always come from the value created for my customers. Stick to this point, even if you do it a little smaller and slower, but you must walk steadily. " At the end of the interview, Dong Xiaocheng looked very confident when talking about the future development prospects of the cafe.