The three wave brands of coffee in the world-an introduction to the current market consumption

World coffee three big wave brand-current market consumption situation introduction

The World Barista Championship in London in October kicked off Odillo's wish. Fifteen contestants compete to make the best, most traditional espresso in the world. He also founded a barista school in Italy, with the sole purpose of teaching students how to properly make artsy coffee. "It's a very special drink," he said."You can make 25 ml of coffee in 25 seconds with seven grams of coffee beans. It sounds simple, but it's extremely difficult to do perfectly. Authentic espresso should taste strong, with a thick layer of golden foam on the surface, taste similar to nuts and chocolate, spicy and earthy flavor, completely different from espresso on the market. I think what we call espresso is too mellow, sour and monotonous, like a good singer singing without an instrument."

It's not just the way it's made, it's the way we drink it in coffee shops. Antonio Polledri is a freelance coffee bar owner who has been selling traditional espresso coffee for 65 years. In his opinion, it was important to drink coffee according to the old Italian rules.

"Espresso means 'fast' in Italian," Poledli said."That's the right way to drink it. Espresso isn't meant to be tasted, it's meant to be drunk in a coffee bar. People have a drink on the way to work or after dinner to keep you focused and working. When coffee culture came to Italy in the 1950s, people drank coffee like this. These days, we tend to sit in cafes for a long time, sipping a cup of coffee. To be honest, I think there's some kind of gimmick to it."

While Odillo, Poledelli, and other espresso devotees lament espresso, others think much more positively. "Espresso has its roots in Italy after World War II," says James Hoffman, owner of Square Mile Coffee Roasters and author of The World Atlas of Coffee."It was a very bad time, and a lot of espresso was made from cheap, caffeinated beans." This has led to a significant reduction in the taste of espresso coffee, which is why the UK has reduced imports of Italian coffee beans." He added: "Britons are becoming more discerning about quality food these days. Once you get used to the new taste, it's hard to go back."