Ignore these six points and don't open a cafe.

Running a coffee shop is not an easy task. All aspects of the coffee shop need to be taken care of by the boss. What should you do if you are new to the coffee field and lack relevant experience? Don't be afraid, the old driver of the cafe will show us the way. There are at least six aspects that cannot be ignored in the operation of cafes.

1. Readjust your position as soon as possible

Before preparing the coffee shop, the boss already has a plan for the whole project, including the positioning of the coffee shop, decoration style, product type and so on. Bosses who have lived in the coffee industry for many years know the current market situation and will be more realistic in planning. But many novices do not understand the gap between reality and imagination, and so on after opening a store, blindly rely on the previous plan, often not practical and effective.

Just like a small coffee shop under the office building CBD, which focuses on sentiment, but because of a good experience, it has become a place for many consumers to work for a long time. This positioning deviates from the reality. At this time, coffee shop operators should think about what their coffee shop should look like in combination with reality. For example, under CBD, you can make rigid needs such as breakfast, lunch and afternoon tea, rather than emphasizing the outstanding flavor of Rose Summer, or how delicious Kaddura, the number one in BOP.

Because consumers may just order a cup of American style and occupy seats for an afternoon, this can be said to be a naked waste of seating resources in shops, which not only annoys the operators, but also goes against the original intention of their own business. Instead of doing so, it is better to change your decision as soon as possible, change course as soon as possible, and slowly promote the popularity of fine coffee while ensuring the quality of life.

2. Let users remember your "explosions" first, and then remember the store.

Identification is a vital element in today's society, a person, a thing must have a selling point, in order to make the outside world better remember themselves. In the cafe, it is simply to create an explosive product, through an unforgettable experience, better different from the outside cafe, so that customers can better remember you.

But for many cafe owners, remember not to take recognition and labeling as the meaning of their existence, as if you have personality, you control everything. In fact, the most important thing is to understand that coffee is a kind of fast consumer products, we only use fast consumer goods to create value, and when we provide coffee products, let them remember the shop, remember not to the contrary, let consumers remember your store first, and then remember your "explosions". If the cafe is too famous to launch a truly maverick product, it will be more disappointing than expected.

3. Plan the types of products reasonably and subtract for the store.

In the early days of the store, many shopkeepers will design non-coffee drinks such as creative drinks and fruit juices. The aim is to make more profits by increasing the range of products. Sometimes new products are added from time to time as the business needs. But we should note that in addition to paying attention to your material costs, you also need to pay attention to your warehousing costs. After the expiration of syrup and fresh fruit, it will invisibly increase the cost.

As the saying goes, good steel is used on the blade. To put it bluntly, it means that you need to settle your costs and profits on a regular basis and cancel products that are unprofitable and difficult to sell. Some people may say that more products and more choices will not have a great impact. But coffee shop owners need to understand that cafes have to subtract and be cruel to their own products, although it is a little saving, but over time, it is also a considerable cost.

4. Home baking increases professionalism.

Self-roasting coffee beans is undoubtedly a good sign for today's coffee shops, but for a coffee shop, coffee beans are an indispensable regular expense. If you use branded beans, if you cooperate for a long time, it may be very effective, but if you choose various channels to purchase coffee beans, then unstable products will undoubtedly greatly reduce the coffee experience of consumers.

At this time, choosing self-baking can not only solve the problem of coffee stability, but also more intuitively introduce the various processes of coffee to consumers, so that consumers can feel the specialty of the store.

Of course, there are many matters needing attention in choosing a self-baked coffee machine, such as paying attention to whether open fire can be used in the property of the coffee shop, if not, it is necessary to use an electric roaster, and whether the location of the roaster is adequate. And whether there is a smoke pipe to exhaust smoke is a very serious problem. If there is no flue in the store, it is necessary to use a roaster with its own smoke filter. For example, the locomotive roaster is not only in appearance, but also in various designs, which can not only cope with the daily production of shops and the sale of cooked beans, but also reduce costs. For many business-oriented cafes, it is undoubtedly a very good brand halo and better increase the stickiness of users.

Although many people think that the roaster should be of high quality and the coffee flavor can be excellent, they ignore that the essence of the coffee shop is to serve consumers. In fact, the most important thing of the coffee roaster is practicality, and the personality of the bean itself accounts for a large proportion in the final cup. It takes a lot of effort to open a coffee shop, but obviously you can't just burn money to achieve good results, but you still need to find the most suitable way for yourself.

5. Return to the essence of service.

As mentioned earlier, coffee is, in the final analysis, a fast-consuming product, while a coffee shop is just a service industry with a "unique" culture. Although the nature of the service of the cafe may not be as obvious as that of Haidilao, it is still necessary to do a good job in all aspects according to the standards of the service industry, such as the unity of products, if the stability of products cannot reach a higher level and guarantee a unified level, then this kind of substandard service is bound to be offensive to consumers.

On the other hand, if a cafe feels that the same kind of coffee is very different in two and many times, and the taste is not stable at all, it is bound to affect the stickiness of the users. of course, the owner of the barista is beautiful.

But what we need to talk about is to return to the nature of the service industry. not only should employees improve their quality and level, but at the same time, bosses should also realize that their products cannot be solved simply by "feelings", let alone a coercion. Personality can fool consumers casually. Some bosses may think that it is OK to run a cafe at once or twice, but willfulness can be addictive. If you do not pay attention to your sense of service and word-of-mouth maintenance, it will only keep your image falling, and it will be difficult to correct it.

6. Learn to solve some things by yourself

Is the bean grinder jammed? The coffee machine is under pressure? Or the plumbing doesn't work? If there is something wrong with this and that equipment, if you can't learn how to solve it, but blindly turn to foreign aid and suppliers, then apart from wasting time, the most impact is the running water, and the real money and silver is missed because you can't produce coffee. This not only affects your business, but also affects your mood of the day, so when there are some small problems, learn to solve by yourself, but also let your business unaffected, more and more.

For beginners in coffee shops, the above six aspects must be considered. Without the support of these six aspects, your cafe is uncompetitive in the market. China Coffee Network suggests that it takes a lot of investment to open a coffee shop in the early stage and slow cost recovery in the later stage, but running it properly will be a good business, and entrepreneurs need to consider it carefully.