What destroyed your cafe?

The prosperity of the coffee industry is undoubtedly unstoppable. In particular, the current entrepreneurial trend is simply wave after wave, and "opening a restaurant" has become an entrepreneurial way for all ages and all classes. However, running a coffee shop is a great test for both the mind and the body. Only those who really love coffee and know how to manage can finally achieve success! Next, the editor would like to share with you some issues that may lead to the frustration of the cafe, hoping to help you!

The location of the cafe is poor.

For cafes, location is everything that succeeds. The right place is half the success. You must make the right choice between high rent and high passenger flow and low rent and low passenger flow. Sometimes you will find that there are a lot of competitors around the cafe. This is not necessarily a bad thing, because consumers who often go to cafes are more willing to try new things. Keep in mind that customers will never ask for coffee. They will definitely go to the nearest cafe for coffee or dinner.

The cafe is too small.

If the area of your cafe is less than 40 square meters, your chances of success will be greatly reduced. You must ensure adequate passenger flow to prevent the cafe from living beyond its means. Also, do not build additional floors, customers generally do not bother to climb the stairs.

The cafe lacks the flavor of life.

The creativity and theme of the cafe must come from life, higher than life. Your customers come to the cafe to experience life. If your idea or theme is divorced from life, you will never succeed. It sounds simple, but very few people can actually do it. The reason why many cafes fail is that the theme of coffee is too illusory and impractical.

The attitude is too arrogant

Although the use of this word is a bit too strong, it is undeniable that there are many cafe operators or clerks who simply do not listen to the voices of ordinary consumers. Ignoring customer feedback will bring you a lot of unexpected trouble. Your love of coffee should be your motivation to run a coffee shop, not your arrogant capital. If you are unrepentant, then the closure is really not far away from you!

The budget work is not enough.

You have to know where every fee you need to pay comes from, what you need to care about, what you need to care about. The amount of VAT is often more than you can imagine. All the goods sold in your store are dutiable. All the taxes add up to as much as 20% of the income.

Always pay attention to the funds available in the store and the balance of your bank account. Your pockets are likely to be bulging in the first few months of opening the store, but as time goes by, you will find that you have less and less money. If you don't do enough budget work, wait for the day the bank calls you.

Cafes lack unified product and service standards

Constancy of quality is the key to success. You have to make sure that the quality of each product, the level of service of every clerk, and even the opening time of the cafe are exactly the same. Remember, your customers will only allow you to make mistakes three times. The first time they think it's normal, the second time they think you're a little slow, and the third time they'll leave you forever. When serving every customer, you must be 100% perfect. If you want to muddle through and think 95% is good, your cafe will be closed in less than a month.

The equipment quality is too poor.

Be sure to buy a good coffee maker and coffee mill. If there is always something wrong with your equipment, or if there is no regular warranty, you will not be able to guarantee the normal operation of the cafe. Be sure to sign a regular warranty service with the manufacturer. Once there is a problem, it is necessary to ensure that the manufacturer can go to the store for repairs as soon as possible. Not only the coffee maker, but your coffee mill and even the kettle also need regular maintenance. Poor quality equipment can not guarantee the long-lasting and stable quality of coffee.

The relationship with suppliers is too poor.

Establishing a good cooperative relationship with suppliers is the basis for the success of the cafe. Be sure to pay on time and consult if you have any questions. If you don't pay and they don't supply, your cafe will not be far from closing.

The service quality is too poor

The quality of service is the key to measuring the success of cafes. To ensure a lasting and stable service level, you need to do the following three things: hire the right employees, provide them with appropriate training, and reward employees for good performance. When hiring employees, the applicant's attitude is always more important than skill. When you pay your employees, being too stingy will make you lose talented people very quickly. Keep in mind that your customers deal with employees in the store every day, and they know which employees work harder and which ones are less motivated. Treat your employees like family so that they will be willing to create more value for you.

The name of the cafe is too strange.

Be sure to choose a name that is easy to understand. Only in this way can you catch the customer's eye. Your name must be in line with the customs and preferences of local residents, and consult a professional advertising agency if necessary. Consumers will remember those loud or humorous names and will introduce to their friends and family what they need to care about. Coffee and tea art. Who would walk into a cafe called Eat Dirt? Don't laugh, the name is real. This case illustrates the importance of names to cafes.

Liquidation and stocktaking have not been done enough

Be sure to do a daily liquidation and a weekly inventory. Be familiar with the cost, profit margin and production formula of each item, as well as the inventory margin of each item. Control staff costs, pay your rent, make sure that all expenses are based on, and avoid grey expenses.

Product and friend interaction

Be sure to establish a sound management and liquidation system so that you can control everything that happens in the store in real time, even if you are not in the store.

I have no idea how much money I have.

Be sure to personally review every expense and be sure to have a clear idea of the balance in your bank account. If you don't know how much money you have, I advise you to stay out of business while it's early.

There is no way out for yourself.

Be sure to give yourself a way back. In the course of running a coffee shop, there are often some unexpected expenses. For example, your store needs to be renovated three years later, and you must have the money at that time.