Is "home baking" an antidote or a poison?

There is a word that has become more and more popular in the past two years-the spirit of craftsmanship.

This is due to the report on the work of the government during the two sessions last year: cultivating the spirit of craftsmen for excellence. For a while, the "craftsman spirit" immediately became popular under the reports of the major media. We meet a good thing, encounter a favorite decoration, or meet some awesome people, "craftsman spirit" has become a natural compliment.

However, what I want to say is that the "craftsman spirit" is not just on the lips. It is the consistent pursuit of excellence that leads to the craftsman spirit.

The word is mentioned because the industry is impetuous, and so is the coffee industry. Most people only care about the "halo of the protagonist" after success, but do not put themselves in the place of day and night efforts and thousands of trial and error. The frenzied demand for "express" has given birth to courses such as "one hour to learn coffee tasting", "one day training for professional baristas", and "two days to learn coffee roasting". This is like "teaching you from NT $3,000 to NT $30,000 a month", "three days to master a foreign language", "two-hour piano crash". Do you believe all kinds of success studies in the new era?

More than one friend left a message through the official account: I want to make coffee roasting. How many days can I learn?

Whenever I encounter such a problem, I always feel more flustered than the interrogator.

1 | Why do you want to bake your own coffee?

There are several reasons for simplicity and rudeness: cost savings, quality assurance, and professionalism.

But is that really the case?

The difference in the price of coffee from raw beans to cooked beans comes from the cost of survival in a free market environment. A mature baking factory needs to bear various costs, such as venue, equipment, labor, material turnover, product packaging, sales channels, and so on. These costs are naturally added to the price of the goods.

But do not think that home baking can avoid these costs. In the initial stage of home baking, except for one-time equipment and venues, there are not a large number of samples to complete SOP (Standard Operating Procedure, that is, standard operating procedures), so they will only be forced to pay higher "learning costs", from participating in training courses to the waste in the baking process, plus the logistics costs of small batch purchases. Over time, it will be a large number.

Can self-baking really guarantee quality? Home baking seldom choose large "production" equipment, friends with baking experience will understand: generally speaking, the smaller the grams of the roaster, the greater the impact of the external environment. Coupled with the lack of raw bean trade channels, weak bargaining, and the slow turnover cycle of raw beans, not to mention whether there are professional bean testing tools, good cup testing and quality control system, only unscientific baking space design and improper preservation of cooked raw beans are enough to make "quality assurance" impossible to justify.

As for "showing professionalism", in the shops I visited, I often drank coffee with obvious flavor of raw noodles, grass or soil, and the most horrible one was that all three of my colleagues had diarrhea after a visit to the restaurant. I bought a bill for the coffee that the store boasted for a long time but was completely uncooked. When a leaf is blind, "showing professionalism" is just "appearing" after all.

Last year, we received too many news about the resale of second-hand roasters, including more than 300000 of the roasters that were bought at a high cost. Last week, a boss asked me to resell a 2kg roaster and complained: only when I bought the equipment, I found that the problem of smoke exhaust along the street was difficult to solve, and a set of professional smoke removal equipment cost about 10,000 yuan!

In this way, cooperation with specialized bakers in the form of contract manufacturing has a higher performance-to-price ratio.

2 | what kind of store is suitable for self-baking?

one。 Small enough: a small shop at the player level

The guest area is very small, the barista is the operator himself, and the guest floor is dominated by regular customers, even well-known surnames. Most of the gamer-level shop operators buy a beloved small roaster with a sincere love for coffee, bake beans in their spare time, and from time to time take out some fine beans to give guests a taste.

Coffee is not on the altar, the true meaning of coffee is hidden in life, many small shop customers are not all to "consume coffee", more often go to the "consumer boss". Set up their own roaster to bake beans, one can meet the needs of a variety of taste buds of regular customers, and second, to meet their own sincerity and feelings for coffee. Faintly in the city, doing business silently.

two。 Big enough: an independent coffee brand with multiple stores

Cafes always encounter the "ceiling" of turnover (with passenger flow, turnover is still unable to achieve the ideal breakthrough), which is also a bottleneck period to test the boss's management ability. many stores fall in this period: because of the hasty increase in production and the expansion of business projects, the team is tired and the core business is lax, and they want to do everything but can't do anything well.

Therefore, it is suggested that some medium-sized individual stores should think twice about "self-baking". How to stand out among other operators needs a relatively complete business strategy, and marketing drainage, scientific management and stable core business are the top priorities. If you have successfully achieved commercial success in the region and have multiple stores, if you have a lot of experience in store management and a well-staffed team, your own baking can open up new ideas for your coffee business. it helps to build a "brand sense" of the coffee shop.

Can I bake at home? Of course, but I hope your reason is not to "save costs, ensure quality and appear professional" or "Let's buy a roaster next door." Someone else bought a 1-kilogram stove. Let's buy a 5-kilogram one.

Is home baking an antidote or a poison? What suits you is the best medicine.

Do not forget the original ideals and aspirations, the wise are pragmatic, return to the spirit of craftsmen, believe in the power of concentration, even if thousands of waves come, you can take your time.

There is a word that has become more and more popular in the past two years-the spirit of craftsmanship.

This is due to the report on the work of the government during the two sessions last year: cultivating the spirit of craftsmen for excellence. For a while, the "craftsman spirit" immediately became popular under the reports of the major media. We meet a good thing, encounter a favorite decoration, or meet some awesome people, "craftsman spirit" has become a natural compliment.

The word is mentioned because the industry is impetuous, and so is the coffee industry. Most people only care about the "halo of the protagonist" after success, but do not put themselves in the place of day and night efforts and thousands of trial and error. The frenzied demand for "express" has given birth to courses such as "one hour to learn coffee tasting", "one day training for professional baristas", and "two days to learn coffee roasting". This is like "teaching you from NT $3,000 to NT $30,000 a month", "three days to master a foreign language", "two-hour piano crash". Do you believe all kinds of success studies in the new era?

More than one friend left a message through the official account: I want to make coffee roasting. How many days can I learn?

Whenever I encounter such a problem, I always feel more flustered than the interrogator.

1 | Why do you want to bake your own coffee?

There are several reasons for simplicity and rudeness: cost savings, quality assurance, and professionalism.

But is that really the case?

The difference in the price of coffee from raw beans to cooked beans comes from the cost of survival in a free market environment. A mature baking factory needs to bear various costs, such as venue, equipment, labor, material turnover, product packaging, sales channels, and so on. These costs are naturally added to the price of the goods.

But do not think that home baking can avoid these costs. In the initial stage of home baking, except for one-time equipment and venues, there are not a large number of samples to complete SOP (Standard Operating Procedure, that is, standard operating procedures), so they will only be forced to pay higher "learning costs", from participating in training courses to the waste in the baking process, plus the logistics costs of small batch purchases. Over time, it will be a large number.

Can self-baking really guarantee quality? Home baking seldom choose large "production" equipment, friends with baking experience will understand: generally speaking, the smaller the grams of the roaster, the greater the impact of the external environment. Coupled with the lack of raw bean trade channels, weak bargaining, and the slow turnover cycle of raw beans, not to mention whether there are professional bean testing tools, good cup testing and quality control system, only unscientific baking space design and improper preservation of cooked raw beans are enough to make "quality assurance" impossible to justify.

As for "showing professionalism", in the shops I visited, I often drank coffee with obvious flavor of raw noodles, grass or soil, and the most horrible one was that all three of my colleagues had diarrhea after a visit to the restaurant. I bought a bill for the coffee that the store boasted for a long time but was completely uncooked. When a leaf is blind, "showing professionalism" is just "appearing" after all.

Last year, we received too many news about the resale of second-hand roasters, including more than 300000 of the roasters that were bought at a high cost. Last week, a boss asked me to resell a 2kg roaster and complained: only when I bought the equipment, I found that the problem of smoke exhaust along the street was difficult to solve, and a set of professional smoke removal equipment cost about 10,000 yuan!

In this way, cooperation with specialized bakers in the form of contract manufacturing has a higher performance-to-price ratio.

2 | what kind of store is suitable for self-baking?

one。 Small enough: a small shop at the player level

The guest area is very small, the barista is the operator himself, and the guest floor is dominated by regular customers, even well-known surnames. Most of the gamer-level shop operators buy a beloved small roaster with a sincere love for coffee, bake beans in their spare time, and from time to time take out some fine beans to give guests a taste.

Faintly in the city, doing business silently.

two。 Big enough: an independent coffee brand with multiple stores

Cafes always encounter the "ceiling" of turnover (with passenger flow, turnover is still unable to achieve the ideal breakthrough), which is also a bottleneck period to test the boss's management ability. many stores fall in this period: because of the hasty increase in production and the expansion of business projects, the team is tired and the core business is lax, and they want to do everything but can't do anything well.

Therefore, it is suggested that some medium-sized individual stores should think twice about "self-baking". How to stand out among other operators needs a relatively complete business strategy, and marketing drainage, scientific management and stable core business are the top priorities. If you have successfully achieved commercial success in the region and have multiple stores, if you have a lot of experience in store management and a well-staffed team, your own baking can open up new ideas for your coffee business. it helps to build a "brand sense" of the coffee shop.

Can I bake at home? Of course, but I hope your reason is not to "save costs, ensure quality and appear professional" or "Let's buy a roaster next door." Someone else bought a 1-kilogram stove. Let's buy a 5-kilogram one.

Is home baking an antidote or a poison? What suits you is the best medicine.