What's wrong with well-known coffee brands selling "Chongqing noodles"?

Starbucks announced at its annual shareholder meeting that it was serious about selling lunch and planned to double food sales within five years.

As soon as the news came out, someone found that the well-known coffee chain brand zoo coffee (zoo coffee) had taken the lead, hanging out "chongqing noodles","miscellaneous sauce noodles" and other "new products" in the store.

After the incident was exposed by the media such as the restaurant owner, the ID of a self-proclaimed "ZOO COFFEE" brand headquarters responded that the phenomenon was a personal violation of the franchise store, and this "cross-border" could not be tolerated and would be dealt with seriously.

About Korean coffee "crazy join sequela", has been discussed many times, this time no longer detailed. This time, let's talk about new ideas about "cafe meals."

Coffee shops sell meals, which is a topic of debate in the industry. Starbucks founder howard schultz, who angrily shouted "get the sandwich out of starbucks," is now serious about selling lunch--a sign of the industry's direction.

So, what's wrong with the zoo coffee selling noodles? Let's listen to what the author of today's tweet @ Wang Xinlei said.

author| Wang Xinlei, from Zhengzhou

Coffee + noodles, this method is also excellent

Last night, passing a ZOO COFFEE in Zhengzhou, they launched Chongqing noodles, pea noodles, miso noodles, beef noodles...

New products are cheaper than coffee.

"Coffee + noodles", this play is also absolutely.

I took this picture and sent it to my circle of friends. Many people thought it was incredible.

▲ Diversified industrial chain

Some people say: go in a smell of rice, but also call themselves coffee shops.

Some people tease: a good diversified product chain.

There are also people who say: Fortunately, there is no money to open a cafe.

......

However, I think from the boss's point of view, this is also a helpless move.

Located in the core area of Zhengzhou CBD, the store has two floors and at least 140 square meters.

Starbucks is on the other side of the road.

We have to feed chefs, baristas, waiters...

How to make money without adding products?

Is it wrong to sell noodles in cafes?

Actually, the direction is right.

The restaurant has also previously introduced "Zoo Steak."

This time, the new launch of "small noodles" is just beyond consumers 'perception of cafes_the product is not selected.

In fact, the competition for food and beverage is so fierce that even Starbucks cannot be conservative.

Once, Starbucks famously said,"Get the sandwich out of Starbucks." Now? And brought the sandwich back.

Just two days ago, it was announced that Starbucks would start cooking lunch seriously.

▲ Star Dad said, make lunch, we are serious

Click on Cafe "Extra Meal" to view related articles

It seems that coffee shops can "add meals" and cross the border to the catering industry. The key is how to "add meals", where to "cross the border", and even whether they can cross to further fields?

I think this is playable.

In the catering industry, some online restaurants sell tables, chairs and tableware as well as creative products while selling meals. I consulted the founder of "Kamen" about this, and heard him say that there is a new tea selling because of the taste of tea is also done in this way.

See here, do you smell a little bit of Ma Yun's "new retail" meaning?

- Yes, rebuild the freight yard!

Will Ma Yun's "new retail" illuminate the catering industry?

I consulted several restaurant owners, and they generally agreed,"The restaurant will not become a grocery store, and the restaurant will still emphasize eating."

But I always had a vague feeling that this might be the future.

Just like Ma Yun did e-commerce at the beginning, he was regarded as a liar. What about now? On the contrary, whoever can't keep up with the pace of e-commerce will fall behind.

This is not just crazy imagination--

Take a look at Ali's new retail leader "Box Horse Fresh Life", which is about to open in Beijing, covering an area of 10,000 - 11,000 square meters, with a higher proportion of food and beverage. At the same time, it has also joined flower shops, Tmall supermarkets and other formats.

Another sample of "new retail", Yonghui Super Species, is a fusion of eight species incubated by Yonghui: Salmon Workshop, Bolong Workshop, Box Cattle Workshop, Wheat Workshop, Yongyuehui, Living Kitchen, Healthy Living Organic Hall and Waiting Flower Art Hall.

▲ Selling flowers in supermarkets

Seeing this, I feel that, like KFC, the development model of growth through four or five thousand stores will be overturned.

Because, ingredients, manpower, rent and a series of costs continue to grow, means that the traditional +,+,+ addition game will be more and more difficult to play.

Coffee shops also rely on new retail "overtaking"?

Following this line of thought, let's look at the coffee industry. Since the track is monopolized by Starbucks, how should we overtake?

I think it's the "new retail" way.

The core of new retail is the combination of retail and data, not simply "retail online."

To put it bluntly, it is to share the big data you consume online with coffee shops. In this way, coffee shops can grasp from big data which products attract consumers with a unit price of 150 yuan.

Coffee shops master this big data and can turn single-item stores into composite experience stores. In this way, coffee shops can sell not only coffee, but also flowers, art furniture and other products.

Professor Li Shanyou said that world development is "discontinuous".

What is discontinuous? People are accustomed to summing up laws by induction, but the world is discontinuous, yesterday is like this, tomorrow may not be like this, past experience may not guide the future.

Perhaps, tomorrow, there will be a post-90s catering white read this article, and then with furniture designers, tableware designers, creative artists, to create a multi-format mixed cafe, to achieve the curve overtaking, successful "reverse attack."

Sir said:

Zoo coffee sells chongqing noodles this thing, in the coffee shop management, is a kind of dazzling truth.

Believe Starbucks Schultz, may still feel unable to stand the smell of sandwiches, the owner of this zoo coffee, do not know how Chongqing noodles and coffee do not match.

But the market is bloody and naked.

Cafe, Italy has Italian opening method, the United States has American routine, Australia has Australian special skills. For Chinese cafe owners, adding or not adding meals is simply a false proposition.