What you have to know before the coffee shop starts decorating

The general introduction to coffee shop decoration knowledge is divided into two aspects: the present situation of the market and the analysis of decoration, in order to unravel the close relationship between coffee shop design and management success for readers. Because "if the design is right, your dream coffee shop will succeed."

The present situation of coffee shop market

(1) similar Loft style spreads quietly.

Although the final visual style of the interior design of commercial space is based on the personal preferences of users or store managers, Taiwan, as an island country, is not only narrow and densely populated, but also has been colonized before, so it is easy to be influenced by foreign culture. What's more, "interior design" is a concept that originated in western countries. when a brand-new design concept is introduced into Taiwan, it has often become quite mature abroad, and it is easier for us to extract the core of the culture. For example, in the "Nordic style," which was very popular five or six years ago, designers in Taiwan seized on wooden tones and pure white furniture as the main decoration elements, and then developed a fusion method.

The rise of ■ Loft style

Due to the development of the Internet, the speed of acquiring new knowledge is getting faster and faster. since about three years ago, the decoration of coffee shops in Taiwan has gradually been dominated by "industrial style." In fact, looking back to the origin, Western countries did not have the concept of "industrial style" at all at first, just because they experienced the industrial revolution in the 18th century and the European New Art Movement in the 19th century. At that time, many people at the bottom of society had to live in abandoned factories because of poverty, so they had to use their hands to transform everything they saw into useful daily necessities. For example, tables and chairs are made of scrap iron and old wood strips, or exposed brick walls, and then they extend into the "industrial style" that we see. Of course, if you just want to "imitate" such a style is not difficult, to find the core elements can easily create the same effect. However, if we return to the most basic spirit of the "industrial style", it is to "transform" ourselves.

How does ■ create Loft style?

(a) Investment in industrial style furniture: the direct purchase of ready-made furniture with "industrial style" is of course a shortcut to create style, but many foreign imported furniture can easily reach tens of thousands of dollars, which is not affordable to everyone. On the contrary, the consumers limited by the budget are the portrayal of most owners.

(B) do-it-yourself: do-it-yourself DIY is not only a good way to save money, but also in line with the core values of "industrial style".

(C) individual product layout: another labor-saving way is to achieve the effect of "finishing touch" in space through "single product" decoration. For example, tables and chairs do not have to be made of old wood to have the feeling of "industrial style." even a brand new set of wooden tables can achieve similar visual effects as long as they lean against an exposed brick wall or put on a relatively old style of desk lamp.

(2) the order of chain coffee shops V.S. The taste of old desks and chairs

The comfortable order of the ■ chain coffee shop

Although it feels comfortable in a chain of coffee shops, such as Yike or Starbucks, no matter where you go, the furnishings are almost the same: similar upholstery colors, complete sets of tables and chairs of the same material, etc. seems to be less interesting.

■ Personality Coffee Shop play Creative

Due to the development of the Internet, modern people have been able to actively search for relevant information, so that people with more ideas can begin to try to build a "different" coffee shop, which has led to the rise of many "personalized coffee shops" in Taiwan in recent years. and try to subvert the traditional conservative practice that "tables must be matched with chairs of the same material." Affected by this trend, furniture manufacturers no longer rely on complete sets of tables and chairs for purchase, but have tables and chairs of different materials, styles and colors for consumers to choose from, which is really a great blessing for "personalized shopkeepers."

Two principles of ■ not matching complete sets of tables and chairs

(a) pay attention to spatial tonality: although there are no certain matching criteria for the arrangement of "non-complete sets of tables and chairs", there are still several areas that require special attention, the first of which is "spatial tonality". For example, the decoration in the store is quite simple, but there is a luxurious classical table in a corner, which inevitably makes people feel incongruous.

(B) consider the preference of the customer group: the matching of furniture will affect the return rate of guests. For example, customers in a certain area like the decoration of a quiet and orderly coffee shop. At this time, if you try irregular tables and chairs in the store, even if the furniture is properly selected, it can be integrated with the decoration in the store, but it may not be acceptable to the customers. as a result, the chances of returning guests may be reduced. For those who are still planning to open a coffee shop, if they do not hire a designer or are not sure, they might as well ask the furniture manufacturer for advice, and they can often find a good match from the items recommended by the other party.

(3) will the budget affect the style of the store?

The budget allocation of home interior design can be allocated through the way of "truncating the strong points to make up for the weaknesses". For example, wooden furniture does not have to be made of solid wood and can be handled in a skin-sticking way, or non-essential furniture can be purchased later when you have plenty of money in the future. As a result of opening a shop, the first consideration is to "function" ─. As far as coffee shops are concerned, the main purpose is whether there are adequate equipment, such as coffee machines, cups and plates, pots and pans, ice machines, air conditioners, tables and chairs, and so on.

■ equipment + decoration budget = 60% + 40%

As a result, the vast majority of people spend 90% of their budget on equipment. Decoration usually accounts for only 10% of the total budget. At this point, it depends on what the remaining 10% is, and then consider how to create the ideal style in mind. In fact, the ideal ratio is 60% equipment + 40% decoration, in this ratio, the decoration can play a larger part, will not be subject to too many restrictions.

■ budget affects style

There are also "expensive" and "cheaper" styles, such as the Nordic style, which emphasizes wood. Because more wood elements have to be used, decoration is of course more expensive. In contrast to the industrial style, the emphasis is on the original rough feeling. Not only is the decoration not as delicate as other styles, but even if it is feasible to transform the old furniture picked up by the roadside, it is of course more economical. Therefore, rather than saying that the budget affects the style of the store, it is more like "style affects the decoration budget", which is the focus that beginners must consider before entering the coffee shop market.

Analysis on the Decoration of Coffee Shop

(1) stylistic imagery

■ creates a first impression: the "element" stack style

The most important thing to create a style is to understand and use the right "elements". For example, the Bali style, which originated in tropical island countries, is rich in all kinds of trees. when local materials are used and hope to be cool, local residents will use wooden or rattan furniture as much as possible. People who see it will "know" at a glance that this is the impression of Bali. If you want to create a certain style, you must study the origin and story of the "elements" in advance.

■ focus era is the mainstream: style should represent the distinct personality of the boss.

The design of commercial space is basically in line with the principle of popular psychology, but the emergence of more and more "personalized coffee shops" means that many people are no longer willing to adopt a conservative decoration style to attract customers. on the contrary, they like to bring elements, items or habits of "personal" preference into coffee shops, which is actually a psychology of extending coffee shops into private living rooms, and guests who come in accept this style. It's like your friends can accept their hobbies. For example, bosses who like to read will of course want to display books in their own stores, or cooperate with bookstores and independent authors to provide each other with free consignment channels. If people like to collect antiques, of course, they will display their long-standing treasures in the store as much as possible, not only with the effect of decoration, but also with the meaning of display. So before opening a coffee shop, it is best to confirm in advance that the orientation of decoration is the ─ public middle course, or a strong personal color, which is the first step in determining the style.

■ presentation skills: differences between a large number and a small number

The third step to think about is "how to show all the elements". For example, bookshelves must be needed to display books, but there are many options for bookshelf forms:

(a) the large floor-to-ceiling bookcase can create a surging feeling of "sea of books".

(B) put a small coffee table in the corner of the room, and then put a few books and a pot of flowers, it will have a "small and warm" sense of home.

(C) the bookshelves embedded on the wall also show a sense of avant-garde design. Therefore, to find out the "theme of the element" and then refer to the materials to see how others deal with these materials is the quickest way to get started.

■ materials are very different: construction standards of sample houses

Finally, there is the choice of "material". The biggest difference between home decoration and commercial space is that the former is "self-use" and the latter is "guest use", which will affect the useful life of furniture. For example, a designer chair with an asking price of NT $10,000 will of course cherish the use of it only if he knows the price and the origin of the goods he buys best. Guests may not necessarily know these details, and they will certainly be rude when using them. At the same time, as the coffee shop pays attention to a kind of atmosphere, coupled with the aforementioned ─ sometimes 10% of the budget is the real budget for decoration, so it is suggested that when selecting materials, we can take "creating a space sample house" as the criterion, and it is more practical to have a surplus budget to further pay attention to details and texture.

(2) Lighting atmosphere

The biggest difference in the use of lighting between home and commercial space is whether there is a "main light" in a single space. In general, there are almost always main lights in the middle of the family ceiling, but other forms of lamps such as embedded lights, wall lamps and vertical lights belong to embellished lighting because people are at home and need enough average lighting for activities (watching TV, cooking, work, etc.).

■ decorated lighting is the protagonist of the coffee shop.

Coffee shop strives to create a comfortable, relaxed or romantic atmosphere, the demand for work lighting is not as strong as at home, as long as it meets the standard of "lighting up the space", so the embellished lighting is the protagonist.

■ embellished lighting category

Decorative lighting can be divided into many kinds, the above-mentioned embedded lights, wall lamps, table lamps are the most common lamps and lanterns, or the collocation of candles, but also decorative light sources; as for the darker corners, standing lamps can be used to enhance lighting, because there are many ways to match, and the lights in commercial space have more room to play instead.

■ "bar" lights are the focus of space.

Compared with other types of commercial space, the most special thing about coffee shops is that there must be a "bar". This area is not only the main work area, but also the visual focus of the whole store, which needs to be decorated with more ingenious lighting design. The method of common dining table with chandelier in home design with strong modern style is very suitable for the use of bar lighting; long indirect lighting is also a good choice, and it can also cooperate with the turning angle of the bar and extend the visibility of the main body of the space. supplemented by other embellished lights, it has the amazing effect of "getting twice the result with half the effort". Also because the function of decoration is very high, when you choose and buy lamps and lanterns, you must give priority to the overall style presented in space in order to achieve a harmonious sense of integrity.

■ is blessed with natural light

Natural light is a light source that can be met and cannot be found. Most of the old housing bases in Taiwan are mainly long and narrow-shaped or multi-span buildings, and there is often a bright surface only on one side of the road. At this time, it is recommended to use the natural light source ─ outside the window as far as possible, that is, to set up a large area floor-to-ceiling window, which can not only increase the comfort and breadth of the space, but also assist the light source in the store during the day.

How to open a popular coffee shop?

I would like to ask the coffee maker (Lim Dong-Won):

The phenomenon of coffee shops in Taiwan is very special. Many people regard opening a coffee shop as a dream of life, which has something to do with Taiwan's culture and nationality. Everyone wants to be a boss, everyone wants to start a business, and coffee shops are no longer just places to drink coffee. More is the dream space to chat with people and enjoy alone. However, how to open a coffee shop that can really make money? Let the experts analyze the questions about the professional management and marketability of coffee for you.

Q1: what is the difference between "coffee interest" and "coffee monopoly"?

Talent say: "Coffee technology and the space atmosphere of different selling points of the business model, now it is not so clear." In the early days, coffee shops in Taiwan were obviously divided into two routes: coffee shops selling professional coffee and coffee shops dominated by space and supplemented by coffee. Now, because of fierce competition, many old shops that stick to good coffee but do not attach importance to atmosphere decoration have been closed. As a result, the remaining coffee shops gradually move closer to the middle value, and begin to focus on decoration rather than pure coffee. The coffee of individual shops also focuses on certain quality. Therefore, we can observe that the gap between the two in the market is getting smaller and smaller.

Say: "my experience of traveling all over the world shows that coffee in Taiwan is generally good." There is a large gap in coffee quality in foreign coffee shops, while Taiwanese have a strong sense of competition. Both large and small shops are willing to use good beans (there is little difference between Starbucks and 7-11 beans). Even self-roasting coffee shops, which are rare abroad, have more than 2000 coffee shops in tiny Taiwan, which is astonishing, so it is no exaggeration to say that Taiwan's coffee level is very high. In other words, we want to open a coffee shop now. Unless the technology of making coffee is very unique, the owner must add other features to the storefront.

Q5: service is also a part of the brand?

Say: "now the general service in coffee shops will not be too bad, but we still have to find ways to increase the 'popularity'." In fact, "service" is the basic equipment of the service industry, but coffee shops can find features in the service area, such as the design of some "service experiences", such as waiters demonstrating the process of brewing coffee at guests' desks. let guests smell the difference in aroma of coffee beans before and after brewing, and so on. Apart from enjoying the fresh experience, I believe it will also increase a good impression of this coffee shop.

Q9: how on earth should expenditure and income be calculated? How long does it take to get back to Ben?

Say: "in fact, it is normal to recover all the input costs after two years of opening the store." This is an average figure, so it is absolutely reasonable to apportion costs and profits for two years when opening a shop, but many people are anxious not to recover their costs soon after they open a shop. The boss's salary should also be included in the cost, which is easy to overlook, because the boss himself will have output value if he goes to work somewhere else, and now even if he does not hire someone, his own salary will definitely be included.

Q11: do you want to hire someone or take care of your own shop? How many people are the most suitable?

Say: "back to the question, how much does this store mean to you?" If it is an investment behavior, you can hire others to engage in other profit-making activities or jobs on your own, but if the store is interested, you must also want to participate in making coffee and interacting with guests.

Estimation of the number of ■ clerks

The size and size of the store will directly affect the number of clerks. If it really cannot be estimated, there is another more accurate method of calculation, that is, from the estimate of operating income, back to the available personnel costs, and then decide how many people to hire:

Number of seats in the store x 80% (occupancy rate of the store *) x average price of coffee per product x average number of tables turned in a day = operating income in a day

One-day operating income of the store-rent, material purchase cost, fixed expense = profit and expensable personnel cost