The location of the cafe is to count the number of passengers? Teach you 12 secret books of location!

"squatting on the side of the road to count the passenger flow"--

This is the "secret book" for many people to choose the location of a coffee shop.

However, holding piles of theoretical reading materials, drawing lessons from various brand cases, plus the practice of "squatting for dozens of days", I thought it was foolproof, as a result. I can't open it for a long time!

What on earth went wrong? Look, have you examined these 12 indicators of the coffee shop itself?

one

Rent requirement

The monthly rent should be less than 1 / 4 / 3 of the estimated turnover; there should be no transfer fee; the lease term of more than 3 years can be guaranteed.

There can be a moderate increase in rent, but the increase can be as slow as possible or the smaller the increase, the better (the increase cannot exceed 8%).

It is not recommended to invest in storefronts that are too long, although the rent is relatively cost-effective, but if the period is too long, it is also easy to dream long nights, so it is generally recommended that the store period should be within half a year.

two

Area requirement

According to their own store positioning and financial strength to determine the use area. Personally, it is suggested that the ideal use area of 100PUE 300 square meters is the best, and the upper limit area is about 500 square meters, because this area can have sufficient use function.

▲, for example, in general, the area of many independent cafes is about 100sq m, Starbucks is about 300sq m, and coffee is about 2000 sq m.

three

Floor requirement

If it is a shopping mall, it is appropriate to be close to the elevator, or cinema and other areas with large crowds and conspicuous rent.

It is also a good choice to avoid first-line big-name stores such as Starbucks in shopping malls, where rents are relatively cheap and avoid direct competition.

If it is a street shop, it is generally recommended that the first or second floor is the best, in which the area of the second floor can be slightly larger, because it is quieter and the rent is more appropriate.

▲, for example, the carving time Wudaokou store is located on the second and third floors of a third floor, the second floor is relatively large, and the third floor has an outdoor terrace that can be used.

If it is a single family, consider whether the area and internal structure are appropriate.

▲ once introduced a campus shop, the second floor is more than 400square meters, the configuration is very luxurious, can be more fully utilized.

Of course, if the shopkeeper is good at online marketing and has a strong ability to play in circles, he can also choose the innermost floor, as well as alleys, residential buildings, or even the rooftop of the building.

four

Roof height

In general, the height of the indoor floor had better reach more than 3 meters, if you want to do a partition, it is best to reach a height of more than 5.5 meters, it is best not to have too many columns or partition walls, so as not to affect the use area. If there are columns and partition walls, you need to ask if they can be partially removed or disposed of.

If it is a Korean style storefront, a larger space will be more effective, such as partition, emptying and so on.

five

Decoration requirements

There is a rent-free period for decoration, at least 30 days, preferably about 60 days, of course, the longer the rent-free period, the better, because the normal design of a coffee shop takes at least 15 ~ 20 days, while decorating a coffee shop generally takes 30 ~ 90 days according to the size, area and difficulty of construction.

▲ decoration rent-free period. It sounds hard.

Appropriate modifications are allowed in the interior space, such as floor-to-ceiling windows, empty ceilings, removal of some columns or partition walls.

six

Smoke exhaust requirement

Generally speaking, the higher the proportion of meals, the higher the requirements for smoke exhaust, especially outdoor smoke removal.

For example, shops in many residential buildings do not have open fire, that is to say, they do not have the conditions for the production of a large number of meals, and even if there are gas pipes, the smoke exhaust pipes in residential buildings do not have commercial conditions. If this is not carefully considered, it is easy to cause disputes that smoke disturbs the public.

seven

Fire protection requirements

The whole building needs to pass the fire inspection, and the cafe has certain fire-fighting facilities, such as spray, smoke or fire hydrant!

This is particularly important because if the fire protection of the whole building is not checked and accepted, the fire protection approval of the cafe can hardly be passed.

eight

Daylighting requirements

There are several well-lit windows in the cafe, which can not only save electricity, but more importantly, the light shines into the room to create a very comfortable atmosphere, especially the glass with extended windows that can land on the floor.

▲ reading in the sun by the floor-to-ceiling window is the initial motivation for many people to go to cafes.

nine

Hydropower requirements

Normally, a small cafe does not have high water and electricity requirements, and even household water and electricity facilities are sufficient. But it should be noted that the water and electricity lines of the old house had better be overhauled to prevent the problem of water leakage and electricity leakage caused by disrepair.

In addition, the requirements of large cafes will be relatively high, must have good drainage facilities, and sufficient electricity, while the kitchen part should have a three-phase power supply.

ten

Signboard requirements

The breadth of the signboard is more conspicuous, of course, but the key lies in whether it is easy for customers to see, so it is necessary to apply to the property to provide more opportunities for signboard display.

You can also use your imagination to create attractive highlights, such as external speakers, special projection lights, interesting outdoor blackboards, outdoor "soul" posters, outdoor fun sculptures and so on.

There are many signboards in front of a family cafe in ▲.

eleven

Parking requirement

Small personality cafes may not require high requirements for cafes because of their small area, but there is a serious lack of market competitiveness for some large and medium-sized cafes without parking spaces, unless the coffee brand itself is very attractive.

In addition, the convenience of parking also means that whether it is convenient to open a cafe or not. If your cafe is hidden in a narrow street that is always congested with traffic, it all depends on the mood of the customer.

Or if your cafe is located at a fast intersection or under an overpass, the customer may pass with one foot on the throttle and shout, "Yes, I forgot to turn around!"

twelve

External requirements

Are there any landmark buildings or junctions around for customers to drive to?

If you open a very tasteful coffee shop in a place surrounded by wholesale markets, snack bars and vegetable markets, the success rate will not be too high.

The external environment of ▲ can not be ignored.

Have you ever been hit by so many small "trap points"?