Successful opening of coffee shop-1

Although drinking coffee is a basic condition for becoming a coffee shop owner, after all, drinking coffee and opening a coffee shop are two different things. "drinking coffee is romantic, but opening a coffee shop is realistic."

Coffee shop lesson 1: position one-Dream, but also have a sense of direction

Determining the positioning of a coffee shop is the first step in opening a successful coffee shop.

For example, open luxury cafes, take-out cafes or inner-seated cafes? Do you only sell coffee in the shop, or "coffee + pastry" or "coffee + pastry + light meal"? In addition, is it a single store or a compound cafe allied with other industries (for example, in conjunction with bookstores)? All this has to be thought out from the very beginning.

The management orientation of the coffee shop determines the capital, personnel, menu, location, and even the design and decoration of the store; we must first determine the management direction, and then plan other details. But many shop owners are just the opposite, often decide to design decoration and location choice, and then consider what type of coffee shop to open. For example, "I really want to open a Provencal cafe," focusing on how to decorate Provencal style, which is the most common and fatal mistake for coffee shop owners.

The second lesson of coffee shop: financial planning-opening a shop and making a good abacus

The software and hardware required for a cafe are as follows: 1. Menu (menu, including coffee, pastries and light meals) 2. Money making equipment (coffee machine 3. Hardware equipment (air conditioning, lighting, etc.) 4. Vessel 5. Design and decoration (bar design, cafe style and tone, table and chair furniture, etc.)

Of these five elements, the menu is the most basic, which will determine which money-generating equipment and hardware equipment need to be purchased, and will also affect the bar design. If you only want to open a coffee + pastry cafe at first, the bar design is relatively simple, but if you find that this alone is unable to maintain operation, and when you want to add smoothie products, you will find that the bar may not have room for a smoothie machine; if you want to add more light meals and do not plan the kitchen at the beginning, the problem will be even bigger, and even need to be redecorated, which is another large expense. Therefore, at the beginning of starting a business, it is necessary to think clearly about the selling program of the cafe.

The decoration budget is most likely to get out of control.

In terms of financial planning for cafes, the following expenses must be included:

1. Money-generating equipment

two。 Hardware equipment

3. Utensils

4. Design and decoration

5. Rent (first month's rent + 3 months' deposit = 4 months' rent)

6. Raw material

7. Personnel expenses (eg salaries of timers)

8. Miscellaneous expenses (water and electricity expenses)

9. Can maintain the reserve of the coffee shop in deficit for at least 5 months [(rent + raw materials + personnel expenses + miscellaneous expenses) x 5]

It is suggested that the budgets of wealth-generating equipment, hardware equipment and utensils are immovable, and the only thing that can change is the cost of design and decoration; as for rent, it involves the choice of location, which is quite variable.

"Why do we keep warning entrepreneurs not to start with design and decoration when opening a store? Because experience tells us that when many entrepreneurs have NT $1 million in cash, the first thing to do is to find a design and decoration company. At that time, they have plenty of money, and in order to build their dream cafe, the decoration budget is often constantly increased. Obviously, only 200000 of the budget is needed, and often by the time it is finished, it has already spent 500000. "the rest of the money is used to buy money and hardware equipment, and after deducting the rent and deposit paid to the landlord for four months, there is little left. As long as there is something wrong, the cafe is very likely to be unsustainable and either close or give way.

Every penny is spent on the knife edge.

"some people are willing to buy a 500 yuan chair to decorate the cafe, but others buy a 50 yuan second-hand chair with a chair cover, and the effect is just as good."

Coffee brewing equipment and bar are the core of the whole cafe. "in fact, a good two-hole or three-hole Italian coffee machine with prices ranging from tens of thousands to hundreds of thousands of yuan is enough to handle customers in 150 square cafes."

The after-sales service of the coffee machine must not be ignored. his experience is that if the Italian coffee machine breaks down and the supplier cannot come and repair the machine within four hours, the coffee machine is useless, "because you don't have to do business all day!"

Upholstery design should be flexible

In fact, the flexibility of the design and decoration is very large, and the investment should not be too large. As for the pure take-out cafe, the decoration is even simpler, as long as the bar is well designed, the rest can hardly spend any money.