Successful opening of coffee shop-2

Coffee shop lesson 3: professional-technology is not in place, everything is not in place, oven, microwave, gas stove, smoothie machine, refrigerator, freezer, etc.) cafes have replaced fast food restaurants as the first choice for parties or killing time. In the annual entrepreneurial exhibition, cafes are always voted as the top ten start-up industries, so it can be seen that opening a cafe is fatally attractive to many entrepreneurs. How wonderful it is to be able to smell coffee, chat with guests and make money every day!

Since it is a coffee shop, coffee beans will be out of date three years later. If you only want to win with the decoration atmosphere, the media effect may bring a crowd at first, but after the fever goes down, how can a bad coffee shop be supported?

It is suggested that since we are willing to open a coffee shop, it is best for the entrepreneur to take charge of the bar at the initial stage of opening the shop, and it is sufficient to hire 2 or 3 full-time or part-time students in the outfield to cope with the daily operation of the cafe, which can save personnel costs and make coffee by hand. it can also avoid the situation of different quality of coffee caused by the lack of manpower in the event that the bar staff leaves.

What do you know about the characteristics of coffee beans?

Before opening a shop, many people do not even know how to make coffee. Before opening a shop, they must spend more time tasting coffee beans from other places. In addition to training their own sense of taste, they can also study the quality and taste of different coffee beans and find out which coffee beans they like. Or it takes time to develop experience in baking beans yourself.

There are many importers and traders of coffee beans in China, so you might as well surf the Internet or consult people in the industry, and bean merchants or coffee machine suppliers all offer relevant courses, so it is not difficult to understand coffee beans.

In addition, it is usually necessary to read more coffee books, and it is best to listen to related activities, because the threshold of cafes is not high and the competition is increasingly fierce. The only way is to make the quality of coffee.

Coffee shop lesson 4: location-you don't have to believe in prime locations

Many people believe that the key to success in opening a store is "location,location,location". As long as you open a shop in a prime location, it is a safe bet. In fact, this sentence is only half true.

Usually we distinguish commercial areas by Class A, Class B and Class C. for prime lots of Class A, the rent is either frighteningly high, or there is no market, which is why shops in prime locations usually sell high unit price products. In many gold stores in the first-tier war zone, the rent is at least tens of thousands of yuan a month. how many cups a day do you have to sell to make the rent even? This does not include personnel costs and equipment depreciation. In fact, as long as it is managed properly, grade B and C lots can also have the spring of cafes. There is a great disparity in rent.

Every penny of the entrepreneur must be spent on the knife edge, and the rent of the store on the main road costs tens of thousands of yuan a month, but if it is in an alley only more than ten meters from the road, customers will not mind taking a few more steps, and the rent may be quite different.

The area can be divided into department store, office area, business district, cultural and educational district, entertainment area, residential area, traffic transfer area, etc., observe the daily activities and the flow of people in the area, and analyze the success rate of running cafes in the area.

Each location has a different way of work and rest, and the crowds gather at different times. If the cafe is in the office area, the noon from Monday to Friday is the most important business time, and you can take advantage of Sunday rest; on the other hand, if you open a shop in the entertainment area or shopping area, the weekend break is obviously against money.

The tide of people is not equal to the tide of money, however, the "tide of people" is not necessarily equal to the tide of money. It is suggested that entrepreneurs should spend at least a week observing the nature of local crowds and consumption patterns when choosing a location. Centering on the scheduled location of the store, investigate how many competitors (including chain or single-store cafes, fast food restaurants, foam black tea bureaus) within 500 meters, are somewhat sure of how big the cake will be, or how big the cake will be.