Successful opening of cafe-3

Coffee Shop Lesson 5: Cost Control-How Much Does a Cup of Coffee Cost?

Of course, he couldn't afford to lose money when he opened a shop. But many people only know how much a cup of coffee costs, but they don't know how much a cup of coffee costs.

Usually boil a cup of coffee to use 15~20 grams of coffee beans, a pound of coffee can usually boil 25~30 cups of coffee, and a cup of coffee required creamer (or milk) and sugar, the cost is about 1 yuan between, in addition to paper cups, tissues, stir bars and other materials. In this way, the raw material cost of a cup of coffee is roughly between 2 and 4 yuan. And don't forget, rent, utilities, personnel, equipment depreciation and other costs added, plus a certain percentage of profits is the price of a cup of coffee.

Many shopkeepers don't know how to set prices, see how much their competitors order, and follow suit. But this lazy approach is dangerous, and when they find that they cannot make ends meet, they dare not raise prices, so they switch to cheaper coffee beans, and the vicious circle begins."This is the beginning of preparation for closing the shop!"

Coffee Shop Lesson 6: Customer Training-Building Word of Mouth

Opening a cafe is like chasing a girlfriend. It takes time to brew. A few years ago, the profits of opening a cafe were quite good, but with the increasing number of competitors and the strong intervention of chain cafes, it is increasingly difficult to open a dream cafe with its own style. "Any conscientious coffee supplier will warn entrepreneurs not to get rich overnight by opening a coffee shop."

Coffee shop opening is a fine-flow long-term start-up, usually in the first three months are in the stage of burning money, many people in the shop through various marketing advertising activities, hoping to hit the name,"but the first day of the opening must not be full of friends!" Zhou Wenpei said seriously. His reason is that once the opening may not be familiar with the coffee line and customer service process, some even coffee machines are not very good at using, the more people come, the more customers complain.

"On the first day, as long as two or three kittens come, you can slowly familiarize yourself with various skills and operation procedures. Moreover, as long as one is not a mute cat, you will gradually have a reputation." Since the estimated crowd flow will not be too high at the beginning, it is necessary to rely on lower operating costs (among which lower rent is the most important) in exchange for time to cultivate customers.

ask themselves three questions

Open a cafe, in addition to realizing your entrepreneurial dream, you can also make some like-minded friends. However, be sure to ask yourself three questions: Is the store rent reasonable? Do you own most of the funds? Is opening a cafe a lifelong interest? If the answer to all three questions is "Yes! "Then having your own dream cafe will no longer be a distant dream shop), recording the number of people who enter the store every day and the estimated turnover of these competitors, and evaluating the quality and brewing technology if invested in this battle are the key to determining the customer return rate. Chinese restaurant decoration love the new and hate the old fast, a shop decoration may.