Share the big advice and key points of opening a coffee shop to keep you from taking detours.

Follow the caf é (Wechat official account vdailycom) and found that Beautiful Cafe opened a small shop of its own.

-split line.

Many modern people regard coffee as a symbol of petty bourgeoisie and want to open a dream coffee shop, but it is not so easy to run a shop well.

1. Soon after graduation, the rich second generation with rich families are full of self-confidence, but lack of experience, and rely entirely on the support of their parents. They often put eye-catching personal labels in their stores, thinking that this is a personalized cafe. For example, he likes to keep dogs, so he ties a few dogs in the store. He likes to collect cartoon toys and places them all over the store. If I don't put my mind on the coffee business, I just regard the coffee shop as a pastime for myself and my friends, which is bound to fail.

2. Those owners who have made some money in other industries casually take over a seemingly well-run cafe, thinking that they rely on the store manager to be the shopkeeper, and their chances of failure are quite high. Don't treat the cafe as a catering business. The boss needs to manage everything.

3. People who think they have many friends and have a large circle. Thinking that there are many friends, taking turns to support the audience will bring up the popularity of the venue. This idea is wrong. Your friends are all for your face, the early stage will be applauded, but your follow-up business is not good, it is also in vain. Friends can't support the normal flow of a cafe unless they all ask you for something. Then why do you open a coffee shop?

4, Coffee glutton and Coffee Forum popular King, they have a certain advantage of professional knowledge and a group of online Fans, but the Coffee Forum only how many users ah, converted to your city that is even less. Moreover, individual people in the coffee forum are difficult to deal with. They all tend to be picky, like to judge, and like to play in the gym for free. You are the popular king of the forum, there is no guarantee that you will successfully run a cafe. I summed up a sentence called: do not love the family business. Have you ever seen Starbucks advertise in the jar?

5. People and ideas who think that they can operate smoothly by uniting many shareholders, in fact, the ancients have summed up very well with us, that is, there are too many wrecked ships. When I was running a coffee shop, my brothers from an outdoor forum in Chengdu often came to join us and watch movies. After a long time, they thought they could open a restaurant. Just do it. Someone took the lead in attracting nine shareholders and soon opened a restaurant a few blocks away from me. The opening of the business was a mess, and the good days lasted for half a month, followed by endless quarrels. Shareholders are no more stupid than the other, and no one can direct each other. As a result, it can be imagined that it lasted less than half a year and went out of business. If your funds are limited, you can indeed attract a few shareholders to invest, but I suggest that you must be a major shareholder, and it is clear in the joint venture agreement that you will monopolize it when the shareholders argue.

6. People who want cafes to diversify as much as possible are in fact right. Because many consumers who come to the cafe happen to be thirsty or have a rest, they don't want to drink coffee at all and would rather order a cup of tea. I only suggest that you should carefully segment your consumer group, it is impossible for you to earn everyone's money, and do not offend your loyal coffee customers by pleasing some consumers who like to play cards loudly. In the end, the cafe was turned into something different. But now many domestic coffee chains have diversified, selling coffee, tea, red wine and meals. This is the next step. Let's finish the thing in front of us first.

7. I think that running a coffee shop is a very romantic person or mentality. I personally think that there are too many women in this kind of person. After falling in love with someone else's coffee shop, I think I also want to have a coffee shop to satisfy my romantic reverie. Running a coffee shop is not a romantic thing. In my case, I can never really relax and enjoy a cup of coffee or beer in my own restaurant. Instead, I like to be lazy and go to other bars to relax. So once you run a cafe, you'll be like me. So if you want to run a coffee shop, please give up the idea of meeting your romantic aspirations immediately. Cafe is the catering industry, everything is very detailed and very bitter very tired. As a girl, no matter how good or bad you run, I'm sure you'll cry a few times.

There are several ways and methods of learning, which can be shared for your reference.

Read a book. Buy more books in the field of coffee, and simply flip through the books on coffee travels. Books on coffee expertise need to be carefully studied. Mastering more knowledge of coffee can continuously improve the professionalism, and it is also beneficial to the future operation of the coffee shop.

1. "Coffee tasting Collection" (Japan: Taguchi)

2. The complete Book of self-baking of Coffee (Beauty: Kenneth. Davids)

3. "Coffee and Roaster Coffee and roaster" (Taiwan: Asahiya Publishing)

4. "Coffee: history, boutique beans and baking"

Books on the operation and management of cafes:

1. "put your heart into it: Howard Schultz, founder and global chairman of Starbucks."

Starbucks: it has nothing to do with coffee.

3. "Starbucks experience"

4. "perceptual marketing of Starbucks"

5. "Love Starbucks"

Postscript

After reading the above, is your enthusiasm for opening a coffee shop extinguished and you feel that you are not suitable for this career? The best thing to do, then, is to make up your mind and stop wasting your energy in the coffee field.

If you still want to open a coffee shop, you want to learn more about coffee and coffee shop management. China Coffee Network suggests that everyone can go to the training bar, including baking training, production training, coffee shop training. I promise you won't regret the money and time you spent. But the selection of training courses is very important, we must pay attention to the reputation of training courses, now there are many paid courses, mostly ask in the jar.

In addition to theoretical study, China Coffee Network advises everyone to go out of their homes and go to various cafes for field trips and studies.

Take a look at the management of Starbucks and compare the products of boutique cafes with your own. Communicate with the owners of specialty cafes. Attend coffee lectures and bean tastings held by cafes or forums as much as possible.

After these training and practice, you should have a better understanding of the coffee industry, so that you are a big step closer to success. There are two main modes of opening a coffee shop, joining or opening an independent coffee shop, each of which has its own advantages and disadvantages. Joining can be supported by coffee brands, making fewer detours in opening a shop, while opening an independent cafe can open a shop according to your own ideas, which is much less fettered than joining, and you can choose according to your own actual situation.