The positioning of the cafe is the top priority, and the shaping factor of the cafe atmosphere

Follow the caf é (Wechat official account vdailycom) and found that Beautiful Cafe opened a small shop of its own.

-Segmentation line-

With the coffee culture deeply rooted in the hearts of the people, coffee shops have become the leisure living space for most people, so many people choose to invest in coffee shops, but a considerable number of people do not know how to open coffee shops before entering the industry.

How to open a coffee shop? The first is the choice of store location.

The location of the shop includes: the environment of the location is good or bad, whether the traffic conditions are convenient, whether the surrounding facilities are favorable to the store, the population of the service area, the income level of the target customer group, consumer awareness and taste, and so on.

The geographical environment of the store has two meanings: one is the sanitary condition around the store. Another meaning refers to the prosperity of the location of the store. Generally speaking, if the shop is located near the station, the business district and other areas with high population density or the streets with the concentration of the same industry, this kind of shop environment has a great advantage.

In addition, whether the transportation is convenient or not has a great impact on the sales of shops. After customers arrive at the store, whether it is convenient to park, whether it is convenient to transport goods, whether it is convenient to take a bus from other locations to the store, and so on.

The choice of store positioning has a great impact on the passenger flow of a storefront. As an investor, we must fully understand the importance of store positioning, and then through cooperation with coffee brands, so that the Nuggets can be more smooth in the later stage.

When drinking coffee, customers often choose a coffee shop that suits their desired atmosphere, so when designing a coffee shop, they must consider the following key points:

First, what customers expect from the atmosphere of the cafe.

Second, understand which atmosphere can enhance customers' trust in cafes and arouse emotional reactions.

Third, we should first determine who to take as the customer goal.

Fourth, the conceived atmosphere should be compared with that of competitive stores in order to analyze each other's advantages and disadvantages. In the performance of the atmosphere, we must also carefully choose the coffee run by the cafe.