The secret of grinding time cafe to accumulate popularity and expand customer base

Follow the caf é (Wechat official account vdailycom) and found that Beautiful Cafe opened a small shop of its own.

-Segmentation line-

How to find a breakthrough on the way to business? How to improve the popularity of the store? Let's take a look at how to build up popularity as a medium-to-high-end grinding time cafe.

The method of grinding time cafe to accumulate popularity

First, it should be "publicized in advance" before opening.

First of all, the Grinding time Coffee franchise should have a complete business plan six months before it opens. Of course, the opening plan can not be implemented until the opening day, but about a month before the opening. Make good use of the publicity time during the decoration period to let more consumers know about the opening ceremony of Grinding time Coffee franchise. It is a good opportunity to recruit people and decorate the shop before the opening of the grind time coffee franchise. Start to build momentum a month before opening, it is best to take the plan of giving up first and getting later, so that you can really start the business and make everyone feel affordable. Hand out leaflets before opening, enter the store with flyers to spend all 50% discount or give gifts. If you have popularity on the opening day, you are not afraid that the grind time coffee franchise can not be promoted.

Second, marketing activities should "strike while the iron is hot"

Secondly, the daily marketing activities of the grind time coffee franchise should strike while the iron is hot. The daily business plan should be planned earlier than the normal business plan, the opening day is to promote the grind time coffee franchise, the daily operation is related to whether the grind time coffee franchise will be profitable in the future. If you can not make a normal profit, the greater the financial pressure behind, many entrepreneurs because of long-term income can not make ends meet, the fracture of the capital chain leads to entrepreneurial failure. If you want to get a steady stream of business, you should do a good job in daily business promotion activities. Such as cultural activities, commodity promotion activities, service measures, etc., so that the whole grind time coffee franchise daily publicity activities can achieve the desired results.

The effective method of expanding the number of customers by joining Grinding time Coffee

1. The product is the most important

For Grinding time Coffee franchisee, customer satisfaction is not enough, because satisfaction has increasingly become a common commodity that customers can get at any time. As the needs of customers are constantly changing, the marketing war has turned into a competition of value, so Grinding time Coffee franchise should also provide customers with more valuable products.

2. Trust is indispensable

Customer satisfaction is a goal pursued by most grind time coffee franchise operators, and now many grind time coffee franchisees have basically been able to do so. Under such a premise, Grinding time Coffee franchisee should change its way of thinking, further move forward from satisfaction to loyalty, and then let customers have trust.

3. Quality is higher than quantity

In any Grinding time Coffee franchise, the cost of attracting customers is much higher than that of retaining customers. Generally speaking, it costs much less to retain an old customer than to open up a new one. Therefore, when the grind time coffee franchisee carries on the marketing, it should consider the quality of the profit, not just the quantity.

4. Relationship marketing management

Cultivate loyal customers of Grinding time Coffee franchise with appropriate relationship marketing management. Grind time coffee franchisee should distinguish between big customers and important customers who may be loyal and worthy of cultivating their loyalty, and adopt appropriate relationship marketing management methods to cultivate them.