Starbucks Cafe teaches you to improve efficiency and find prime locations.

Follow the caf é (Wechat official account vdailycom) and found that Beautiful Cafe opened a small shop of its own.

-Segmentation line-

With the popularity of the coffee industry and the continuous influx of various cafes into the market, the location of cafes has become a major problem for beginners, so how to improve the efficiency and how to choose the location?

Improve efficiency I. Advertising

For residents in high-end residential areas, you can distribute exquisite advertising pages (DM) and small gifts to car owners in the parking lot of nearby shopping places, and the single page can also be made into coupons.

Improve efficiency II. Event marketing

1. Student parties, reading activities. Contact the student union organizations of several important colleges and universities in the region and hold some salon parties and reading activities, which will also help to improve the taste and attract students and young people to spend.

two。 When the time is ripe, you can also hold an essay campaign with the theme of "Coffee and Life".

Improve efficiency III. Service marketing

1. Establish a membership card system. The name of the member is printed on the card. The discount rate of membership card is not high, such as a 9.5% discount. On the one hand, this can give consumers a sense of respect, on the other hand, it is also convenient for waiters to address consumers. Especially if the consumer is with someone else and the waiter can call him (her) Mr. or Miss in public, they will feel very respected.

two。 Personalized service. Put some promotional materials on the table, the content is about coffee knowledge, stories, etc., on the one hand, can improve the taste, set off the atmosphere, but also increase consumers' good impression of the brand.

First, the surrounding environment should be "high-end".

Coffee shop to open in the flow of people can not be too large and noisy, popular speaking can not be too vulgar place, the surrounding environment should be fully taken into account. To open a coffee shop in these places, there must be a simple business package and seasonal snacks can be launched according to the season to prevent not many people drinking coffee. Invest in Starbucks coffee franchise, although the investment is larger, but there are good system management products, the risk is small.

Location rule 2. Location is the top priority.

It is ideal to open a coffee shop and take peace in the midst of trouble. It doesn't have to be on the first floor. It's better to be close to the business district rather than the residential area. In a bustling city, you can choose the second floor and the third floor. The key is to be casual and fashionable, and to do a good job in publicity. Mainly within the business area and company-intensive office areas, these places determine the haunt of large coffee shop consumers, do not have to be the most lively buildings, bustling areas relatively clean storefronts or buildings can be.

Rule of location 3. Convenient transportation

If the transportation is not convenient, it will greatly reduce the desire of customers to visit.

Fourth, there should be sufficient parking spaces.

After all, coffee shops are high-end places for consumption, and there are many people who own cars. If they go to spend money, they can't find a place to park for a long time, and they will often look elsewhere.