How to open a cafe accurately, open a cafe site guide

Follow the caf é (Wechat official account vdailycom) and found that Beautiful Cafe opened a small shop of its own.

-Segmentation line-

First of all, we should have a basic understanding of the business model of the coffee shop. The general business model is divided into two types: brand joining and self-management. Then, before opening a coffee shop, you should consider which one is more appropriate according to your own conditions.

If you choose a coffee brand store to join, it is necessary to choose a brand with high market awareness and reputation as the basis for entering the market, such as caffe pascucci [Paskucci Coffee]. The reason is that the rise of coffee in China is not long, the market is still in the period of development, joining can reduce the risk of failure. And the choice of joining mode can directly copy the mature business model and store opening model of the headquarters, as long as you follow it, and the risk is relatively small. The more important brand franchise stores are more well-known and easier to attract customers. In addition, the headquarters provides logistics, goods and first-hand market information, investors only need to be responsible for store operation and store management, obvious advantages.

These are the advantages of joining a coffee brand, so it is relatively easier to join a coffee brand than to create a brand on your own. after all, it is easier and more convenient to copy success than to create success! However, whether it is joining or running on its own, there is one crucial point-location and decoration, and the success of the coffee shop depends on the accuracy of the location.

Generally speaking, the location of coffee shops should be selected as far as possible in cities, new and old urban areas, commercial streets, and areas that are not prosperous but do have potential for development, and street shopping malls and office buildings with a concentrated shopping population are the best. In addition, the commercial streets of some large emerging communities with business circles nearby are also suitable for opening coffee shops. Coffee shops generally require convenient transportation, preferably at crossroads, "L" faces (that is, right corners) or "M" faces (round or oval corners) or "T" faces (intersections). In addition, in order to effectively attract customers, the storefront is generally best chosen on the first floor, if you choose the second floor, there must be an independent access.

Moreover, at present, most people still do not have the habit of drinking coffee, but the consumption of cafes is relatively high, which is mainly aimed at white-collar workers with higher income, which belongs to a "narrow crowd" of consumption. attention should be paid to the decoration style and cultural atmosphere of the storefront. pay attention to capture the psychology of consumers.

For more information on how to choose the location of a coffee shop, please see the following:

1. Principle of location selection

The principle of coffee shop location is to build shops in places that can fully attract customers (commonly known as "ports"). In the struggle of customers and the grasp of the business circle, we must fully grasp the characteristics of the location, because the coffee shop is also a local industry, so the selection and application of location conditions has become the primary task of management. It has been said that if a coffee shop can determine a suitable location, the success rate of operation will be more than 70%. It can be seen that the effective location is very important to the operation of the coffee franchise.

2. Factors that should be considered in site selection

When choosing a suitable place to open a coffee shop, we must consider whether it is a place where consumers are easy to concentrate and have certain functions, such as the center of economic, political, cultural, commercial and other functions, or the key points of transportation, etc. as for the location, we should always pay attention to the changes of the surrounding environment in order to understand the characteristics of this area at any time, especially the general coffee shop, the business area has its natural restrictions. Usually take the coffee franchise restaurant as the center, draw a radius of one kilometer or one and a half kilometers smaller. As the business circle of the cafe. However, when setting up the store circle, the relevant characteristics, such as smaller business area for general drinks, larger business area for ground coffee, traffic conditions, facilities in the area, and so on, may affect the distribution of the business area.

3. Consider the surrounding economic environment

If there is no good economic environment around a coffee shop, it can be said that it is impossible to survive. The reason is very simple. If there are 1000 groups around you with a monthly salary of 1000 to 2000, then I believe they will not often taste coffee. In other words, if there are 500 consumer groups around you with a monthly income of more than 5000, then I think your coffee shop will not have to worry (if you are in place, if it is not in place. The guests feel bad, and I think you are also busy in vain.

4. Get the first opportunity

A good coffee shop needs to occupy a good location, for example, your coffee shop is in an alley, and outsiders do not know you are here, then I think you need to publicize for a period of time. Having no guests and popularity in a short period of time will bring you unnecessary losses (some people may say that my store rent is low or that my wine is not afraid of the depth of the alley, but I think you are still deceiving yourself.

5. Whether there are enough parking spaces

Parking spaces can play the role of "sticking" guests, because 35% of people will drive to drink coffee and rarely go alone, if they think the coffee in your shop is special, it will also give your coffee shop a good publicity to introduce friends to your coffee shop to taste (consumption), if you can "stick" this part of the crowd. Then I believe your turnover will rise quickly and prosper day by day.