What do you need to know about starting a business and opening a cafe? How to solve the stubborn problems of Coffee Industry

Pay attention to coffee reviews (Weixin Official Accounts vdailycom ) and find a beautiful cafe to open your own shop

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Two Stages of Coffee Shop Development

1. Hard work stage

The initial stage of opening is a difficult stage of shortage of people, materials and finances. During this period, we should face many difficulties. Therefore, we should lay a good foundation after opening with excellent service, reputation and quality, and lay a good foundation for future work.

2. Stage of development

After establishing the early stage, take marketing attack method, attack is the best defense, use marketing means, occupy the market.

Two stages of cafe management

1. Fuzzy management stage

At the initial stage of opening, there will be many unclear places in management, which can only be managed by experience. Therefore, strict management methods are needed to make specific working methods and steps for each thing, so as to do a good job in positioning for future management.

2. Quality management stage

After opening for a period of time, the basic division of labor and management gradually become clear. At this time, positioning system management should be adopted, and positioning system management should be adopted for each thing, strictly in accordance with rules and regulations, so as to facilitate future management.

Post-management phase

Coffee shop mainly pay attention to the environment layout, pay attention to taste, so the environment design can account for 60%, geographical location accounts for 20%, service accounts for 10%, a management system in place will play a great role, to remember that no rules do not make a circle, so which have to have a system management, division of labor to be specific, division of labor is also specific in order to facilitate management to improve work efficiency.

Do you know the coffee industry's persistent disease-three highs and three lows?

What exactly does the coffee industry mean? The "three highs" in the "three highs and three lows" refer to high rent, high labor cost and high raw material cost, while the "three lows" refer to low consumption frequency, low price and low turnover rate of domestic coffee consumption groups. In detail, which of these three highs and three lows is related to the survival of the coffee shop, so how to crack it?

Caffe Pascucci, an Italian century-old coffee brand, was founded in 1883 and now has more than 1500 cafes all over the world, becoming an internationally renowned coffee chain brand. So how does it crack the coffee industry's ills? The secret is the advantage of the whole industry chain

Caffe Pascucci's complete industrial chain starts from planting guidance, including raw bean procurement, raw bean baking, beverage development, coffee training, etc., and extends to direct-sale store business, franchise store business and wholesale business in the later stage. Every link is refined and strives to be perfect. For example, in coffee growing environments, Caffe Pascucci has opened exclusive plantations in coffee's golden belt, cultivating natural, green coffee beans under traditional natural conditions. In the production stage of coffee beans, patented roasting technology has been obtained, and computers are used to control temperature and moisture to roast different types of coffee beans with different needs to ensure the perfect taste of coffee beans! With this advantage of the whole industry chain, the persistent diseases of the coffee industry can be solved!

Because, this whole industry chain advantage makes Caffe Pascucci coffee quality unified in the world, the same delicious and high quality, good quality, the price can naturally go up; it can also make the brand better promoted in the world, high popularity, traffic and turnover rate naturally go up. At the same time, Caffe Pascucci is also good at seeking cooperation abroad, perfectly integrating the brand localization and getting better development locally. For example, in South Korea, Caffe Pascucci has developed very well. In cooperation with well-known local catering groups, the number of coffee shops has grown to nearly 400 in just a few years! With localized enterprise cooperation, the three high problems can also be solved. Therefore, the advantages of the whole industry chain plus localization cooperation,"three highs and three lows" are not a problem!