Wheelys Cafe, a mobile cafe that sells coffee and light foods on bicycles

Follow the caf é (Wechat official account vdailycom) and found that Beautiful Cafe opened a small shop of its own.

According to the US website PSFK, Wheelys Cafe is a mobile cafe that sells coffee and light foods on bicycles. Founded by Thomas Mazetti, he was a former executive of Studio Total. Mazetti brought many elites from Ikea, Himm and other companies to his team to develop products for Volkswagen and franchise markets. Wheelys Cafe has three advantages:

Low cost

Mazetti found that coffee at the top end of the market is always more than twice as expensive as regular coffee, while selling branded coffee on bicycles can significantly reduce costs, and the cost of a full-service Wheelys Cafe bike is only 10 times that of a Starbucks (taking into account equipment and licensing fees).

Save time

Because it saves time on the way to the cafe, Wheelys Cafe makes it easy to buy a selection of coffee and light snacks. And a mobile cafe with regular business hours is much more pleasing than regular stores like Starbucks. For entrepreneurs, mobile cafes have become a safer business model because of their low cost and low threshold.

Prolong the sales peak

You know, select coffee has always been a lucrative market with great potential, and Wheelys's "cart selling" business model can extend or even create peak sales periods by moving on reliable routes, for example, when the sales speed of location A slows, it means that the peak of passenger flow has shifted to location B.

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Making handmade coffee at home is now very popular among young Americans.

Do-it-yourself coffee (craft coffee brewing) is still very popular among American millennials.

According to market research firm NPD, 11% of American adults now make their own handmade coffee at home. Many of these people who use hand racks or siphon pots or French presses to make handmade coffee at home are young people.

Millennials are twice as likely to make handmade coffee at home as their parents, Baby Boomer, and account for 44 per cent of all "handmade coffee" people, according to NPD.

1/3 of these young people who love artisanal coffee live in urban areas-which is above average (more than half of Americans live in the suburbs, while less than 1Universe 4 Americans live in cities). Analysts at NPD believe that young people living in large and medium-sized cities are influenced by all kinds of cafes (the city's long tail market brings more small boutique cafes), and these young people have more picky tastes and more complex tastes.

For them, making handmade coffee in their own home is a balance between quality and economy. Joe Derochowski, an analyst at NPD, said: "millennials pay more attention to creativity and personality than previous generations, so they are naturally attracted by the skill and even difficulty required in handmade coffee. Handmade coffee allows them to participate in the process of making a good cup of coffee. " In short, it can not only show personality, but also achieve the upgrading of consumption.

NPD also surveyed the other lifestyles of those who like homemade coffee: 63 per cent of respondents said they liked to try new foods; 30 per cent never ate fast food; and 80 per cent preferred small local restaurants (rather than any form of national chain such as McDonald's or Chipotle). These people are also more likely to be regular visitors to the gym, like to buy local organic food, and are more willing to donate money to environmental groups.

On the other hand, sales of automatic coffee machines have declined. According to a trend survey conducted by the American Coffee Association earlier this year, the number of respondents drinking automatic coffee machines fell for the first time in their 67-year history, and halved.

"sales of automatic coffee machines and related devices have declined, and home-made coffee has become a popular paradigm compared to a decade ago," Joe Derochowski said. NPD forecasts that coffee consumption will increase by 9 per cent by 2024. The trend of artisanal and boutique coffee is adopted by millennials and is likely to drive the growth of the coffee industry in the future. "

In the face of such changes in the market, those coffee chains, including Starbucks and Downton, may need to meet such demand. This is probably one of the reasons why Starbucks has added a series of selection stores.