Cadillac crossed the border into the coffee world, enjoying luxury cars while drinking coffee

Follow the caf é (Wechat official account vdailycom) and found that Beautiful Cafe opened a small shop of its own.

How many vintage cars are decorated at the door of the coffee shop? what kind of experience is it?

Cadillac, founded in 1902, has always been the representative of aristocrats and authorities. According to data from Cadillac in China in 2015, with a turnover of 8% in one quarter, Cadillac ranked fifth in the list of top 10 luxury car brands in China.

It will bring its new brand to the public-- Cadillac House (Cadillac Cafe). It is located in the business district of New York, with an area of about 1114 square meters. Cadillac hopes to add other additional services through the cafe, such as auto shows, new product launches, customer gatherings, and so on.

The entrance of the coffee shop is decorated with several vintage cars, which are said to be coffee shops, but not all of them are coffee areas. There are also products such as aromatherapy and candles sold in the shop, and the location and design style of these products also have the flavor of Cadillac. Among them, Cadillac coffee products are provided by Joe's Coffee, which has 11 stores in New York, it is targeted at the high-end customer base, and the price is higher than Starbucks.

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Secret of cafe location

1 demand for rent

The monthly rent should be less than 1 / 4 / 3 of the estimated turnover; there should be no transfer fee; the lease term of more than 3 years can be guaranteed.

There can be a moderate increase in rent, but the increase can be as slow as possible or the smaller the increase, the better (the increase cannot exceed 8%).

It is not recommended to invest in storefronts that are too long, although the rent is relatively cost-effective, but if the period is too long, it is also easy to dream long nights, so it is generally recommended that the store period should be within half a year.

2 area requirement

According to their own store positioning and financial strength to determine the use area. Personally, it is suggested that the ideal cafe should have the best use area of 100mur300 square meters, and the upper limit area is about 500 square meters, because this area can have enough functions.

3 floor requirements

If it is a shopping mall, it is appropriate to be close to the elevator, or cinema and other areas with large crowds and conspicuous rent.

It is also a good choice to avoid first-line big-name stores such as Starbucks in shopping malls, where rents are relatively cheap and avoid direct competition.

If it is a street shop, it is generally recommended that the first or second floor is the best, in which the area of the second floor can be slightly larger, because it is quieter and the rent is more appropriate.

If it is a single family, consider whether the area and internal structure are appropriate.

Of course, if the shopkeeper is good at online marketing and has a strong ability to play in circles, he can also choose the innermost floor, as well as alleys, residential buildings, or even the rooftop of the building.

4 height of the roof

In general, the height of the indoor floor had better reach more than 3 meters, if you want to do a partition, it is best to reach a height of more than 5.5 meters, it is best not to have too many columns or partition walls, so as not to affect the use area. If there are columns and partition walls, you need to ask if they can be partially removed or disposed of.

If it is a Korean style storefront, a larger space will be more effective, such as partition, emptying and so on.

5 decoration requirements

There is a rent-free period for decoration, at least 30 days, preferably about 60 days, of course, the longer the rent-free period, the better, because the normal design of a coffee shop takes at least 15 ~ 20 days, while decorating a coffee shop generally takes 30 ~ 90 days according to the size, area and difficulty of construction.

Appropriate modifications are allowed in the interior space, such as floor-to-ceiling windows, empty ceilings, removal of some columns or partition walls.

6 smoke exhaust requirements

Generally speaking, the higher the proportion of meals, the higher the requirements for smoke exhaust, especially outdoor smoke removal.

For example, shops in many residential buildings do not have open fire, that is to say, they do not have the conditions for the production of a large number of meals, and even if there are gas pipes, the smoke exhaust pipes in residential buildings do not have commercial conditions. If this is not carefully considered, it is easy to cause disputes that smoke disturbs the public.

7 Fire protection requirements

The whole building needs to pass the fire inspection, and the cafe has certain fire-fighting facilities, such as spray, smoke or fire hydrant!

This is particularly important because if the fire protection of the whole building is not checked and accepted, the fire protection approval of the cafe can hardly be passed.

8 daylighting requirements

There are several well-lit windows in the cafe, which can not only save electricity, but more importantly, the light shines into the room to create a very comfortable atmosphere, especially the glass with extended windows that can land on the floor.

9 Hydropower requirements

Normally, a small cafe does not have high water and electricity requirements, and even household water and electricity facilities are sufficient. But it should be noted that the water and electricity lines of the old house had better be overhauled to prevent the problem of water leakage and electricity leakage caused by disrepair.

In addition, the requirements of large cafes will be relatively high, must have good drainage facilities, and sufficient electricity, while the kitchen part should have a three-phase power supply.

10 signboard requirements

The breadth of the signboard is more conspicuous, of course, but the key lies in whether it is easy for customers to see, so it is necessary to apply to the property to provide more opportunities for signboard display.

You can also use your imagination to create attractive highlights, such as external speakers, special projection lights, interesting outdoor blackboards, outdoor "soul" posters, outdoor fun sculptures and so on.

11 parking requirements

Small personality cafes may not require high requirements for cafes because of their small area, but there is a serious lack of market competitiveness for some large and medium-sized cafes without parking spaces, unless the coffee brand itself is very attractive.

In addition, the convenience of parking also means that whether it is convenient to open a cafe or not. If your cafe is hidden in a narrow street that is always congested with traffic, it all depends on the mood of the customer.

Or if your cafe is located at a fast intersection or under an overpass, the customer may pass with one foot on the throttle and shout, "Yes, I forgot to turn around!"

12 external requirements

Are there any landmark buildings or junctions around for customers to drive to?

If you open a very tasteful coffee shop in a place surrounded by wholesale markets, snack bars and vegetable markets, the success rate will not be too high.