Go to a cafe for coffee and ask you to pay for air purification?

Follow the caf é (Wechat official account vdailycom) and found that Beautiful Cafe opened a small shop of its own.

Isn't it an exaggeration to go to a coffee shop for coffee and ask you to pay the "air purification fee"?

There are really such bizarre fees. A coffee shop on Wulin Road made this charging item, which was posted on Wechat moments by some netizens, causing an uproar. Is the coffee shop for eyeball hype, or is it a pretext to increase revenue? As a consumer, are you willing to pay for such charging items?

The store owner said: the purpose of charging is to remind people to pay attention to air pollution

This shop is called "Fantasy Coffee". Opposite the Changhua New Village Station on Wulin Road, it is a three-story building. The interior space of the shop is relatively open and the floor is very high, but the reporter does not feel that the air is any different from that outside. Looking around the store, there are a total of seven air purifiers, which are several laps larger than the ones used for household use. The bouncing light shows that it is "working" nervously. On every table in the restaurant, there is a pink label with the words "air purification fee of 1 yuan per person", which is very eye-catching.

Why is it necessary to charge an "air purification fee" for drinking coffee? how on earth is this 1 yuan determined? Guo Ke, the store's operations manager, said that the charge of 1 yuan is not to make money, and that the additional air purification fee is intended to remind people to pay attention to the air pollution problem. If you want to increase profits, it is better to increase the price of each dish by 1 yuan.

It is understood that this fee has been charged for Fantasy Coffee since February this year. Seven air purifiers cost about 9000 yuan, and about 200 to 300 guests visit the store every day, which means they can charge a "air purification fee" of more than 200 yuan a day.

It is your coffee shop's job to put air purifiers, but what if a customer says, I will find a place where there is no air purification, and I am not willing to pay for the "good air" made by the merchants?

Guo Ke said that their guests are mainly business people and young white-collar workers, most of them are environmentally conscious, coupled with low fees, generally agree to pay. Of course, if the guest asks this question before the meal and insists on not accepting it, they will politely advise each other to go to another restaurant to spend money; if the guest raises such a complaint after the meal, they generally do not impose a charge.

Consumer: there is a charge for installing an air purifier.

Is it possible to charge a "smell fee" for the smell of coffee?

Around two o'clock in the afternoon, there are a lot of customers in the coffee shop, so what do consumers think of charging "air purification fee"?

Xiao Wu and Xiao Ruan are a young couple, post-90s, who just joined the job. They said that when they entered the store, they saw a sign about the coffee shop charging "air purification fee". Because there was only one yuan, they said they didn't care much, but it would be better if the store offered it for free.

Xiao Wu said that the charge must also have a premise, that is, the air in the store is really good. "this is hard to confirm, and there are no monitors in the store that show real-time air quality."

Ms. Chen, a post-80s senior white-collar worker, thinks there is nothing wrong with spending money on a better consumer environment. "usually people go to the mountains and seaside for a holiday, isn't it also because of the good air? It is also common for restaurants with good natural environment to charge high fees, but there is no separate list of 'good environmental fees'. "

However, another customer, Miss Sun, found the charge a little strange. "isn't a good dining environment what restaurants should provide for customers?" Money should not be charged. "

"it's your store's behavior to install an air purifier, so do I have to pay a 'smell fee' for the aroma of the coffee? The shop owner set up this project in order to make a gimmick to fight for eyeballs. " That's what a middle-aged male customer said.

Related readings:

Malaysian specialty, unique roasting technology, much lighter color than black coffee, so named after "white coffee", coffee beans do not add caramel, a large number of caffeine is removed after low-temperature roasting processing, bitter and sour taste is less than high-temperature carbon roasting coffee, caffeine content is also lower, do not add any additives to enhance the taste, retain the original coffee flavor, the stimulation to the gastrointestinal tract is less than ordinary coffee.

Why is white coffee not bitter, scorched or sour?

Because white coffee is roasted at a low temperature, coffee beans are less likely to be scorched due to high temperature roasting, which can minimize the bitterness, charring and acidity of the coffee.

Low temperature baking

Baking is the most important step for every coffee bean to outline its character and breed its fragrance. The raw white coffee beans show an elegant brown through roasting. This roasting method can not only preserve the original flavor of the coffee beans, but also moderately release the fragrance. In 15-20 minutes, the oil begins to surface, and the beans are burnt into a bright dark brown. At this time, the sour, sweet and bitter taste of the coffee reached the most perfect balance, and the character of the coffee beans was clearly depicted.