Many people open cafes, but it is difficult to open them if they want to.

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Some coffee shops close soon after opening, while some coffee shops have stable business all year round. How to run a good cafe?

It's hard to keep what you want.

Opening a cafe is not an easy task. To make a cafe acceptable to customers, the most indispensable thing is the belief in persistence." Angel Coffee owner Angel said.

On January 19, Angel Coffee had just celebrated its first birthday."I am a vigorous person. Because I read a book about coffee, I immediately rented a store."

Open a cafe, the real test or later management. "In Herning, whenever it's a new store, customers always flock to it, and it's the same in the months before we open. But as an operator, it's about keeping those customers."

Angel says coffee shops are his sideline, his after-work dream. "I often travel, and whenever I go to a place, I will taste the local food and come back to study with the staff. I want my customers to taste different regional delicacies."

A cafe with the same menu doesn't attract customers, Angel says. It changes three menus a year. "Learn more from Shanghai, Hangzhou, or even foreign cafes. There will be a lot of new inspiration."

"Coffee shops attract people and comfortable environment, a lot of people order a cup of coffee, sit for an afternoon, you can not drive him away. Therefore, coffee shops are slow to recover, and operators must have a good attitude." Angel said that Angel Coffee has not returned to its original cost for a year, and coffee shops do not return to their original cost as quickly as Chinese restaurants, so people with poor patience often can't survive and close down.

Angel always insisted on running the cafe well, but her relatives and friends always advised her to give up. One reason was that she was slow to return home, and the most important thing was that it was too hard. "I used to dream of sitting in my own cafe with a cup of coffee and a book. But the reality is that every day when I come to the shop after work, all I can think about is how to run the cafe well. The scene that I imagined at the beginning never happened once."

Coffee Trainer Advice: Strengthen Quality and Make Features

Some cafes close soon after opening, while others have stable business all year round. Does the coffee shop market in haining have potential for development? To open a coffee shop, where do you start?

"The problem many cafe practitioners face now is how to maintain a balance of payments, and it takes a lot of brains to operate. The number of cafes in Haining will definitely increase in the future. The market potential is great, but explosive growth like last year should be hard to see."

The first coffee shops opened in Haining are mainly business, while the petty bourgeoisie coffee shops with young people as the main consumer groups account for a large market share in the past two years. Anke coffee director said, With the development of the economy, More and more Haining citizens will coffee shop as a necessity of life,"In Korea, Coffee shop everywhere, Haining will also develop to that stage, Just a matter of time."

The reporter contacted Yao Junwen, a coffee bean supplier and coffee trainer, and asked him to analyze the coffee shop market in Haining and recruit for the owner.

"At present, there are more than 20 coffee shops in Haining. Some newly opened shops have exquisite environments, but the quality of coffee itself is not up to standard." Yao Junwen said that if you want to stay in the market for a long time, you have to start with the quality of beans.

"Choosing coffee beans is the foundation for opening a good coffee shop. In addition, you have to position the coffee shop and think about what kind of consumer groups it is mainly aimed at, so as to create different styles. At the same time, according to the characteristics of the audience groups, more activities will be held. For example, coffee shops that take the literary route may wish to hold some open classes, singing parties, etc. to attract more customers." Yao Junwen suggested.

Related Reading:

Blue Mountain is good, Blue Mountain is really good. But are you sure you're drinking the real Blue Mountain? I dare say that more than 90% of the people who boast about drinking blue mountains are fake blue mountains. It was not that there were no genuine goods in China, but it was very difficult to learn to pick a genuine one among the thousands of fake goods.

First, Blue Mountain did not have a brand. It depended on the name of the manor. Blue Mountain is a region of Jamaica. The most famous estate producing the best blue mountain is Wallenford, which is also the most famous coffee estate.

Second, it will never be bought in supermarkets or shops, nor will it be brought back from abroad by so-called relatives and friends. It can only be bought from roasters of skill and conscience.

Third, blue mountains are expensive. Other manor cheap blue mountains even if produced from Jamaica, its planting land also can not reach the appropriate altitude, although in the fine beans are also relatively good quality, but ultimately not as good as the best blue mountains.

Fourth, shipments of Blue Mountain coffee are minimal. In 1969, Jamaica was affected by a hurricane that made production difficult. Japanese UCC enterprises provided assistance. In recognition of this, Jamaica signed a contract with Japan in 1972 to supply 90% of its output to the Japanese market and the remaining 10% to about 3500 barrels (70 kg oak barrels) for market sale (it is also the only coffee packaged in oak barrels).

So for Blue Mountain two words, do not blindly pursue. Did not reach the corresponding appraisal and identification ability to drink real blue mountain.

The so-called comprehensive blue mountain, blue mountain, blue mountain flavor, blue mountain style, all have nothing to do with blue mountain coffee in the domestic and foreign markets. Good merchants will use the best Colombia beans to make a comprehensive product to imitate the taste of Blue Mountain, and unscrupulous merchants do not know what beans to use. Just name a Blue Mountain and sell it at a high price or a low price. So I don't want to keep seeing the word blue mountain without the manor.

I always say, what are you spending money for? Is this money worth spending here? Not worth it for Blue Mountain. Cheap blue mountains aren't even a good blend. The expensive Blue Mountain was not really the best. One hundred steps forward required fifty steps of capital. And those who can really drink the best blue mountain, hehe, it is not my turn to speak.