How to open a coffee shop? how to open a leisure coffee shop?

Follow the caf é (Wechat official account vdailycom) and found that Beautiful Cafe opened a small shop of its own.

The most important feature of leisure coffee shop is "leisure". The following is a case study of opening a coffee shop for you. Welcome to read.

Mr. Chen is a Hong Kong resident who has lived in Beijing for 10 years. Because of the habit of drinking coffee from an early age, I have a deep affection for coffee. I have traveled to many countries after work, and the place I must visit is also a cafe, so I know a lot about coffee and have a lot of my own views. Therefore, on the one hand, it runs its own advertising company, on the other hand, it begins to implement its own coffee shop opening plan.

In fact, there are many people like Mr. Chen. With a relatively stable career, open a leisure bar, so that their own interest can be continued, but also can meet some like-minded friends, it can be said to kill more than one stone.

The most important feature of leisure cafes is the "leisure" characteristic. According to Mr. Chen's introduction, at least in naming, location, decoration style and drinks and other aspects to show. Take Mr. Chen's coffee shop as an example. The name "favorite", on the one hand, hopes to express that it is the most authentic Italian coffee shop, so that people who really understand coffee can come together. On the other hand, it hopes to use such an emotional word to attract men and women in love. This connotation is also reflected incisively and vividly in the collocation of drinks. According to Mr. Chen, the "favorite" drink list deliberately highlights the cost of a combination of a man and a woman. For example, male consumers like coffee, then female consumers will have some fruit, ice cream and so on.

In the site selection, this leisure cafe did not choose places such as Wudaokou where bars are concentrated, but chose the pedestrian street in Zhongguancun. There are all kinds of shops on the pedestrian street, and Mr. Chen hopes that the "favorite" coffee shop will become a "rest stop" for ta after shopping.

The decoration style of leisure coffee shop is very different from Starbucks, Shangdao and other brands. The reporter saw in the favorite coffee shop, the store is colorful, are comparable to bright colors, with a sense of concise style. According to Mr. Chen, this style can be seen everywhere in Italy. Mr. Chen hopes to extricate his favorite coffee shop from the inherent coffee shop model and become the representative of leisure coffee shop.

The scope of investment in leisure coffee shops is relatively small. The size of the store is about 80 square meters, and there are 2 or 3 clerks in the store. The drinks served are mainly coffee, in addition to a small number of desserts and pizza. The upfront investment ranges from 300000 to 400000 yuan. Therefore, for investors, coffee shops do not have to follow a fixed model, leisure coffee shops may be a good choice. Of course, the key lies in choosing the location and finding the right customer.

Related readings:

Coffee shop opening process

I. Financial planning:

1. Information collection: the total amount of funds, the source of the total amount, and the time constraint of capital turnover.

2. Prepare investment estimates: start-up costs, operating expenses and investment income.

3. List investment plan

Second, market positioning:

1. Information collection: geographical environment, cultural environment, business environment, competitive environment

2. Analysis of environmental conditions: strengths, weaknesses, opportunities and threats

3. Theme positioning: consumer group positioning, theme positioning, commodity and service structure positioning.

4. List market positioning proposal

3. Site assessment:

1. Definition of business circle

2. Business Circle Survey: business form Survey, Business Circle related Business Survey, Business Circle consumption Group Survey, Business Circle Traffic Survey

3. Analysis and evaluation of business area: analysis of market potential, assessment of competitive situation, suggestion of business area and scale

4. List site assessment report

Fourth, interior design:

1. Collect design requirements: customer concept, demand setting, field measurement, budget evaluation, concept communication.

2. Spatial planning: functional planning, pattern setting, detailed discussion

3. Style design: style orientation and landscape collocation.

4. Configuration plan: building materials, creativity, lighting

5. Draw artwork: plan, effect drawing

Fifth, image design:

1. Survey and design requirements: customer concept, demand setting

2. Make design concept: design concept proposal, design concept communication, design concept confirmation.

3. Basic design system proposal: logo, standard font, standard color

4. Submit audit confirmation

5. Application design system proposal: House number, business card, menu, tableware.

6. List image design manual

VI. Equipment configuration:

A:

1. Be sure of the equipment budget

2. Equipment configuration scheme: bar configuration scheme, kitchen configuration scheme, accessory configuration scheme, consumables inventory list.

3. Deliver the configuration solution

B:

1. Entrust purchase

2. Delivery to delivery

3. Field installation

4. On-site training

7. Technical training:

1. Pay the training fee

2. Customer recruitment staff to receive systematic training and internship

3. Send on-site guidance in the early days of business.

8. Raw material supply:

1. Provide the purchase list of raw materials

2. Feedback quotation

3. Pay for the goods

4. Delivery to delivery

IX. Operation planning:

1. Analysis of operation situation

2. Operation planning proposal

3. List scheme or assign management elite on-site guidance.