How to open a coffee shop? how to open your own coffee shop?

Follow the caf é (Wechat official account vdailycom) and found that Beautiful Cafe opened a small shop of its own.

How to open a coffee shop and how to open your own coffee shop? Let's take a look at the following analysis!

(1) the positioning of coffee chain stores. The management orientation of the coffee shop determines the capital, personnel, menu, location, and even the design and decoration of the store; we must first determine the management direction, and then plan other details. But many shop owners are just the opposite. they often decide on the decoration and location before thinking about what type of cafe to open. For example, "I really want to open a coffee shop full of Provence style," focusing on how to decorate Provence style, which is the most common and fatal mistake for coffee shop owners.

(2) the financial planning of the coffee chain. The menu is the most basic, will determine which money-generating equipment and hardware equipment need to be purchased, and will also affect the bar design. If you only want to open a coffee + pastry cafe at first, the bar design is relatively simple, but if you find that this alone is unable to maintain operation, and when you want to add smoothie products, you will find that the bar may not have room for a smoothie machine; if you want to add more light meals and do not plan the kitchen at the beginning, the problem will be even bigger, and even need to be redecorated, which is another large expense. Therefore, at the beginning of starting a business, it is necessary to think clearly about the selling program of the cafe.

(3) the specialty of coffee chain. Since it is a coffee shop, the quality of coffee beans and the technology of brewing coffee are the key to determining the return rate of customers. Chinese people like the new and hate the old quickly, and the decoration of a store may be out of date in three years' time. If you only want to win with the decoration atmosphere, the media effect may bring a crowd at first, but after the fever goes down, what can a bad cafe rely on?

How to open a successful coffee chain? For this problem, the chain network is mainly from three aspects of the content to make a detailed analysis. In fact, in view of different locations and different cultures, there are different requirements for merit coffee chains. There are many things you need to pay attention to to open a merit coffee chain. I believe that through your own efforts and practice, you will certainly make a career. At the same time, you will also have a valuable wealth that cannot be bought-experience!

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In recent years, China's beverage industry has developed rapidly, and more and more investors have joined it. Any cafe chain operator who can gain a foothold in the highly competitive beverage industry should pay attention to business methods and skills. Only in this way can sales rise but not fall, so as to make a profit. This is inseparable from good marketing planning. This paper summarizes the operation experience of the chain coffee shop for many years, and makes an introduction to the marketing management of the chain coffee shop.

When the chain coffee shop opened, many owners could still work in the chain coffee shop, but when everything was on the right track, the boss would relax. You must be alert to the occurrence of this situation! Because the coffee shop chain is yours, the business is yours, and the boss doesn't work hard, how can the shop assistant work hard? This is a question of teaching by example. If you do not guide the operation and go deep into the grass-roots level, how can you understand the needs and preferences of consumers? How can we achieve satisfactory results?

As a boss, the most important responsibility is to boost morale, appoint people on the basis of merit, and know people well. The calculating boss always reckons up dead accounts and devalues the shop assistants to the point where they are worthless before hiring them, thinking that such shop assistants will not leave because of inferiority complex. It should be noted that how can a worthless shop assistant suddenly become a flying shop assistant? Therefore, in terms of hiring shop staff, our boss might as well be generous to the shop assistant in the management of the chain cafe, because the role of the boss is to boost morale and enhance the self-confidence of the shop assistant. With a high salary, there is naturally high morale and good confidence. As for how to work, the shop assistant naturally has a way, and there is no need for the boss to worry about it.

The work of the whole coffee shop chain starts from the top leader, and the hard work of the boss determines the effort of the whole coffee shop chain and the staff. All the reforms of the coffee shop chain must be emphasized, valued and demonstrated by the boss before they can "blossom and bear fruit". It is true that the boss is the boss, but always remind yourself that you have to start as a shop assistant and become a boss forever and become a big boss!

How do you run a coffee shop chain? After reading the above introduction of business skills, you already know it now. Perfect financial management can also help the owners of chain cafes to accurately and timely grasp the business situation, make statistics on daily sales, and formulate product supplement plans and sales promotion plans according to the trend of sales. Everything plays the most valuable reference role. This requires chain cafe operators to summarize and accumulate in the process of continuous actual operation.