The swot who runs a coffee shop analyzes what and how much money is needed to open a coffee shop.

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"swot analysis of opening coffee shop, market analysis"

Advantage S

1. The cost of raw materials is low

2. The good location is geographically closer to the audience, saving customers' time and cost to facilitate consumers to enter the store and spend.

3. There are also office workers around large schools.

4. The target customer is significant. The students are easy to gather in groups and to produce demonstration and imitation consumption effects.

5. The prospect is good, the price is affordable, and there is a lot of room for development in the student group.

Inferiority W

1. There are many famous coffee shops around the big market competition.

2. The strength is not as good as that of other well-known coffee shops. The management experience is weak and the influence is weak.

3. Insufficient funds can not meet the various needs of all kinds of consumers

4. Competitors open shop early, skilled and experienced in making various flavors of coffee.

Opportunity O

The main contents are as follows: 1. The market demand for products is large. The target population needs a large choice of products.

2. At present, the concentrated consumption potential of campus consumer groups is huge. There is a great hope of opening up the market with a large amount of traffic in the business circle.

3. Consumers, especially college students, have a great increasing trend in their understanding and recognition of coffee.

4. Consumers are mostly students and young office workers, once they form habits and consumer preferences, it is easy to form loyal customers.

5. Data studies have shown that a cup of coffee a day has various benefits to the human body, and its benefits can be seen everywhere on the Internet.

Threat T

1. The needs of consumers are varied.

2. The great change of market price is not conducive to the stable development of the store.

3. Potential competitors multi-well-known coffee shops are easy to divert consumers

4. Once the business is successful, it is likely to attract other entrepreneurs to follow suit and add new competitors.

5, the market share is low, there is no chain organization, and there are coffee drinks diversion consumers in the surrounding milk tea shops.

SO strategy

1. The concept and fashion of consumers to develop the main coffee drinks to form the town drinks of this coffee shop.

2. large consumer flow, large market demand, great development, colorful desserts, attract customers' attention and stimulate potential consumers

3. Form your own brand coffee and implement the business target strategy in the store every day.

WO strategy

1. Explore the successful experience of other well-known coffee shops and form a comprehensive business plan on this basis.

2. Learn from the management experience of successful coffee shops and their coffee making techniques.

3. Introduce advanced technology and experience, improve innovation ability and launch new products continuously.

ST strategy

1. Concentrate on the advantage and seize the loyal customers to prevent the loss

2. Cultivate the customer base by winning exclusively and winning with characteristics.

3. Adopt the strategy of different consumption levels to expand the requirements of consumers to meet the requirements of customers at all levels of consumption.

WT strategy

1. Continuously increase the market share with the goal of forming a chain organization

2. Optimize the products and emphasize the characteristics to stand out in the fierce competition to prevent the threat of foreign imitators.

Mission description

1. The main business object of this store is to provide fashion, health and leisure communication places for college teachers and students.

2. Constantly update the products in the store to meet the different needs of consumers according to the tastes of customers.

3. Always pay attention to the market situation, follow up the pace of the market and be recognized by consumers.

4. the introduction of advanced technology requires the most suitable taste and continuous innovation of new tastes.

5. The basic idea of our store is to create more loyal customers for customers to have a kind of warm feeling and gain the recognition of consumers.

6. Consumers who adapt to different levels at different prices have a high reputation in terms of performance-to-price ratio, quality assurance to create healthy and delicious drinks so that customers are directed at the good reputation of our store.

7. Strive to gain considerable income within one year and strive to open another branch within two years and eventually create a national chain.

8. Civilization and health pursue quality assurance

9. for our employees to strive to improve the value of their employees, constantly provide them with a broad space for development, cultivate their technical functions in all aspects and provide excellent working environment and conditions.

The style of each store is different, and some things still need to be decided by yourself. what we have mentioned below may not be suitable for everyone. We can use it as a reference to devise a plan that suits us.

"study before opening a shop"

Before opening a shop, we need to think about what a coffee shop is. What kind of job skills do you need? You should know that coffee shops need to be practiced by themselves. It is not easy to watch other people open coffee shops and make coffee. If you learn how to do it with your eyes, you can practice it.

Therefore, it is necessary to collect a lot of information and reserve knowledge before opening a coffee shop, so as to lay a good foundation for opening a coffee shop. The reserve knowledge mentioned here is not only the study of coffee brewing skills and coffee knowledge, but also to unravel how a coffee shop needs to use funds, personnel arrangements and specific operations.

Working in a coffee shop is actually a good learning process, but only if it is a reliable coffee shop. Although most of working in a coffee shop is not what everyone wants, as long as you calm down, observe and pay attention to things outside the bar, learn to communicate with guests in advance and gain experience in service, it will be more important than focusing on coffee brewing technology. some places that cannot be explained but understood need to be experienced by practice. In the process, you will get to know a lot of like-minded friends who may be of great help in opening and running your coffee shop.

"on the orientation of Cafe"

With regard to positioning, what we need to think about is what is your motivation for opening a coffee shop? How to make your ideas concrete? Although opening a coffee shop has something in common, if you are in charge of it, you must want the coffee shop to have its own characteristics. If you do not think about positioning, but just open a shop on impulse, it is very risky.

Here we can use 6 W and 2 to think about the question: why did Why open a coffee shop? What does What want to sell mainly to customers? When does When open the store? What kind of guests does Who want to come to the hotel? Whom, who is going to run this coffee shop? Where does Where open a shop? What is the style of How to? How much money does How much have to open a store?

"confirmation of the Coffee Shop menu"

Coffee shop is the most indispensable is comparable to the shop signboard menu, to remember! The menu should be made when you want to open a shop! It is not confirmed when the store is ready to operate. For the thinking of the menu, we need to take into account the regionality, the customer class, the characteristics of the surrounding stores and the needs / requirements of nearby guests. After fully grasping the regional needs, we can make a menu that everyone can accept.

With the menu, you need to consider pricing. What kind of price is appropriate. If you judge from the price of raw materials, you need to refer to the original price rate formula: original price rate% = raw material fee / sales price x100%. Generally speaking, the original price rate should not exceed 30% of the sales price. But this is only in terms of material cost, we also need to add the cost of laying and renting artificial water and electricity, which needs to be calculated according to the specific situation.

"the location of the coffee shop."

Location is particularly important, which is the factor that determines whether your coffee shop can prosper or not. Therefore, when choosing a site, we should first consider the region and do more on-the-spot visits. After finding the shop that suits your heart, you should determine whether the shop is suitable / whether it can be a restaurant, whether water, electricity and coal is normal, what are the restrictions on internal and external decoration, and whether the store rent deposit is proper.

"necessary funds for coffee shop opening"

The money for opening a coffee shop is not from the strong wind, so the most important thing to consider before opening a coffee shop is the question of capital, so it is suggested to make a detailed schedule, among which these are the funds that every coffee shop must use: shop rent, internal and external decoration expenses, equipment and tableware purchase expenses, advertising expenses, material purchase fees, and shop operation funds.

"the use of funds after the opening of the coffee shop"

It is easy to open a shop but difficult to operate. After the coffee shop opens, the essential monthly expenditure is rent and labor (even if you run it alone, you have to take into account your own time cost). If there is no corresponding turnover at this time, there will be a road of no return. So before opening a shop, learn how to adjust the ratio of expenditure to income, and if necessary, learn to adjust the positioning of the coffee shop in time.

First of all, we need to make clear the expenditure of the monthly fixed cost, and what needs to be calculated is the depreciation cost of the shop rent labor and fixed assets, that is, the monthly depreciation cost allocated to the decoration and equipment within a certain number of years. Then there is the forecast of turnover, which is equal to "per capita consumption x average daily passenger flow", and the average daily passenger flow can be calculated in detail according to working days, weekends and holidays through "seat number x turnover rate x seat utilization rate" or "pre-store passenger flow x attraction rate". Finally, there is the setting of the profit and loss point, before this setting, see how much working capital you can come up with, and then use a fixed fee / (1-working capital / turnover).

In the calculation of these should not be too idealized, must be based on the actual situation to determine the use of funds after the opening of the coffee shop.

"Coffee shop qualification acquisition"

The most time-consuming and laborious thing to open a coffee shop is to obtain employment qualifications. Different places use different regulations, and different coffee shop positioning will have different requirements, but two certificates are essential, one is the food business license, and the other is the business license of the store. After applying to the relevant departments, you need to go through a round of verification, so when you determine the opening time of the coffee shop, it is recommended to apply in advance to give yourself plenty of time.

"equipment input"

Act according to your ability, not the more expensive, the better, cost-effective, in their own affordable price is the most important! It is not recommended that you blindly invest in expensive equipment as soon as you open a shop. You really don't have to throw money on the equipment when opening a store! It is not too late to upgrade the equipment slowly after your operation is stable. At the beginning of the opening of a coffee shop, try to save costs, can not be too optimistic about the future, not a blow, this is the reality.

Design and Decoration of Coffee Shop

Before doing this, be sure to define and solidify the style of the store, and then make a good design plan according to the actual situation of the store. In addition to considering the style of the storefront decoration, we also need to fully consider the guest area and bar / kitchen space allocation as well as moving line design.

The staff moving line design needs to take full account of the efficient operation of the shop assistant after receiving the order, so from the location of the equipment, we need to consider how to make the staff more successful from operation to serving meals. The guest's moving line needs to consider whether the position of the table and chair decoration will hinder the guest's progress, and whether the indoor lighting position can guide the guest's route.

"selection of channels for material purchase"

Whether coffee beans or other materials are purchased, we should choose suppliers, manufacturers and brands with legal production qualifications! This is very important!

"final inspection before opening"

All the equipment in the kitchen, bar, guest area, bathroom and other areas operate normally, the food materials and materials are all ready, whether the food materials are within the shelf life range, whether the cleaning utensils are complete, whether the cashier system is normal, whether the personnel are ready to enter the operation state, and so on.

"about Services"

No matter what your personality, serving guests is the most basic principle is warm and generous, can really make the guests convinced. I believe that no matter which line, the service is to determine whether a store, a company, a brand can survive forever. There is a good service, congratulations, there is still 1999 from the century-old store!

Although the article is a little long and verbose, you can see it in the end, which proves that you really have perseverance and want to open your own coffee shop. So here, I wish you all a prosperous business in advance! The money rolls in! I hope everyone can stick to their dreams and do something that they don't regret.

If you have anything else you want to share, you can leave a message in the comment area. Now! Select!