Coffee shop business model: restaurant? Flower Shop? Coffee Shop? Transformation of traditional physical stores into compound stores

Follow the caf é (Wechat official account vdailycom) and found that Beautiful Cafe opened a small shop of its own.

In the leisurely afternoon, I walked into a flower shop and wanted to buy a bouquet of flowers to add new ideas to the family, but when I walked out of the shop, there was an extra vase, a bottle of red wine and a cake.

In the era of Internet +, the business model of traditional brick-and-mortar stores is changing. The combination of clothing and coffee, floral art and dessert. Walking on the street, there are more and more compound restaurants that gather diversified economy and focus on creating consumer experience, quietly changing people's way of life.

Dining Room? Flower Shop? Coffee Shop?

There are more and more such compound stores.

There is a flower shop in Keqiao District located on Huxi Road, which not only manages flowers, but also sells cakes, black tea, red wine and other products. When I walked into the store, there were flowers on the wooden flower racks, exquisite flower naked cakes and scented tea on the bar, bookshelves and wine cabinets, and comfortable leisure sofas in the middle. If the clerk didn't introduce them, I thought it was a dessert shop.

"you can sit on the sofa with your friends, smell the flowers, chat, drink tea, eat desserts, and have a nice afternoon tea." Ms. Chen said that before she thought flowers were just decoration, but the store presented customers with a delicate way of life with flowers as the theme, which gave her a different understanding of flowers.

"what we want to provide customers with is not only a product, but also an experience, a kind of life aesthetics." The owner, Mr. he, said that the store adopted an online and offline sales model, offering flower art, afternoon tea and product displays offline. Florist classes were also held regularly in the store, while online sales were mainly conducted.

Similar collection stores, Keqiao people are more familiar with Xinhua Bookstore. In July last year, a "comic book coffee" was opened in Keqiao Xinhua Bookstore, which has become one of the favorite places for cultural life and leisure for Keqiao people. In the past, customers would only come to the bookstore when they bought books. After the rise of e-commerce, fewer and fewer people visited physical bookstores. However, after the opening of the Comic Book Cafe, the environment and atmosphere here have attracted many regular customers, such as some foreigners, who do not even read books, but simply come for a cup of coffee. " Keqiao Xinhua Bookstore "Man Shu Cafe" in charge of Mr. Li said.

Compound management can increase the sense of experience.

Nowadays, with the rising costs of rent, labor and raw materials, many single clothing stores or cafes are difficult to operate or even face the danger of closing down. Traditional physical stores are in urgent need of transformation and innovation. The compound business model just opens a new channel.

In a cafe, the reporter saw that a special area selling flowers had been opened on the north side of the cafe. "this is a new opening in May this year. The integration of flowers into the cafe can, on the one hand, optimize the restaurant environment, and on the other hand, open up a new business." Mr. he, the store manager, said that the rent and decoration were saved, and only a new florist was needed, and the actual cost did not increase much, but the turnover of the cafe did increase a lot.

In June last year, Mr. Shen and three friends opened a life hall, which deals in clothing, jewelry, flowers and imported daily cosmetics, which can provide girls with almost everything they need. "the four of us operate different products, and our daily sales and management are also separate. Only the rent is shared equally." Mr. Shen told reporters that this can not only save store rent, but also complement each other's advantages and achieve resource sharing.

"compared with the traditional single business model, the compound business model can integrate product resources on the one hand, expand turnover and increase profits under limited resources, and on the other hand, pay more attention to creating a unique consumer experience for consumers." Mr. Shen said.

During the interview, the reporter found that in addition to turning simple Internet cafes into Internet cafes and brick-and-mortar bookstores into book cafes, the traditional physical stores in Shaoxing are moving closer to a more diversified and deeper concept of service, in addition to providing products, they are more about letting consumers accept new consumption ideas. However, the market is still very young. "compound operation and management personnel require high comprehensive quality, and very few people can meet the requirements. At present, we can only adjust while groping." A shopkeeper said so.

[related reading]

The difference between instant coffee and freshly ground coffee

"instant coffee" is a kind of coffee products, which can not be regarded as coffee in the real sense. This is a common view in the traditional coffee industry. Instant coffee is a synthetic product of industrialization, and it is a good substitute for coffee in some specific environments, such as long-distance travel on trains and airplanes, rather than coffee in the original sense. instant coffee in the synthesis process of coffee original nutrition and health ingredients are destroyed and disappear, although it also has the taste of coffee. However, it has lost the rich nutrients in coffee and the efficacy of health care, as well as the thick cultural taste and atmosphere. In addition, the preservatives, pigments, sweeteners and other additives contained in instant coffee cannot be digested and absorbed in the human body and continue to be deposited, so "instant coffee" should not be drunk frequently.

Although there is a little coffee taste when drinking instant coffee, it has lost the rich aromatic oil in the coffee. What's more, in order to keep it for a long time, workers will add preservatives in the process of cooking and atomization, and because the fragrance is almost gone, additives such as milk essence and essence will also be added. These additives can not be digested and absorbed in the human body and continue to deposit, causing harm to the central nervous system of the human body and accelerating the aging of human cells. Therefore, for those who really love life and coffee, instant coffee is not sweet and harmful to health.

In addition, because of the cost, instant coffee certainly chooses robusta coffee, which is of poor quality and high yield. Anyway, consumers cannot tell which raw materials are used. Most of them are produced in Vietnam (it is said that chemical weapons remain for quite a long time) and some countries in Africa. In addition, the broken beans, bad beans and maldeveloped varieties were baked and ground directly without screening. Because most of the aromatic essence is to be lost, no matter how good beans are not very meaningful.

Although there is a little coffee taste when drinking instant coffee, it has lost the rich aromatic oil in the coffee. What's more, in order to keep it for a long time, workers will add preservatives in the process of cooking and atomization, and because the fragrance is almost gone, additives such as milk essence and essence will also be added. These additives can not be digested and absorbed in the human body and continue to deposit, causing harm to the central nervous system of the human body and accelerating the aging of human cells. Therefore, for those who really love life and coffee, instant coffee is not sweet and harmful to health.

Although some instant coffee, like freshly ground coffee, has to be ground and brewed, the process is kept in the factory. The most fragrant coffee is when it is ground into powder and boiled in water. Freshly ground coffee allows you to really taste the fragrant coffee.