Coffee shop management model, coffee shop with honor system

Follow the caf é (Wechat official account vdailycom) and found that Beautiful Cafe opened a small shop of its own.

A coffee shop in North Dakota has been praised for implementing the honor system, which has attracted worldwide attention.

Owner David Brekke runs a coffee shop called basement in Wali with his wife Kimberly. In the early summer of 2014, David renovated the coffee shop and began to implement the honor system. There are no waiters or baristas in the store, and customers can choose the creamy and attractive Java coffee from the machine as they like, or make a cup of capsule coffee themselves.

The coffee shop has high ceilings and large windows, with works by local artists, books for sale and two pianos on the walls. In addition, the store also has WiFi and a variety of games. Most of the furniture in the store is donated by local residents, and the unique style turns the coffee shop into an art gallery. Customers can pay by credit card, check or cash. There is a "no credit" note on the bottom of the cash slot, but there are also cards that indicate that there is no need for accurate change. There are security cameras in the store, but there is no need for surveillance.

This unusual system makes customers feel what it feels like to be a shopkeeper. Customers can stay as long as they want, but the closing time is 9pm in summer and 10:00 in winter. In the first 10 months of the honor system, coffee shops increased their revenue by 15%.

At present, the coffee shop has become the center of the local Central Avenue. In addition to regular gatherings, coffee shops also hold concerts, movies and parties.

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The preparation it takes to open a cafe:

An ordinary cafe needs this hardware: menu, coffee maker, oven, microwave, gas stove, smoothie machine, refrigerator, freezer, air conditioner, lighting, utensils, table and chair furniture and decoration design. Among them, the decoration design must be cautious and have a complete layout plan, otherwise it is easy to get out of control. Especially in the early stages of starting a business, the budget must be cautious.

Let's talk about a few big expenses. Rent, raw materials, wages, utilities, and a reserve of at least half a year should be maintained at the beginning of the business. The one that has the greatest impact on the investment cost of the coffee shop is the brand and the location. If it is an international well-known brand like Starbucks, then the initial investment will not be less than 2 million, if only open a small coffee shop, then 200000 yuan can guarantee the opening.

No matter how much the initial investment is, the franchisee is most concerned about whether the investment can get the due return. The profit of an ordinary cup of coffee can reach 65%, 80%, and even after deducting salary and rent, the net profit is 25%, 30%, so it is very important to control the two big expenses of salary and rent.