[cama café] This doll coffee shop earns NT$560 million a year

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"Hello, this is cama baby speaking. Who are you looking for, please? Wait a minute! He will answer the phone soon. " Every time I call the headquarters of cama cafe, I am always pleasantly surprised by the lovely recording of the phone. The voice behind cama baby is the founder he Binglin.

In order to enhance the franchisee's impression of inferior beans, he Binglin put all kinds of bad bean dolls at his headquarters. the picture shows moth-eaten beans.

"in fact, I have recorded a lot of versions, and we hope that the corporate image will be compared to friendly." He Binglin said: "for example, if the transfer is not transferred, cama baby will tell you that the push is too small, and sometimes the franchisee will line me if the transfer has not been successful. Hey, I have pressed it very hard!"

He Binglin worked in an advertising agency for 20 years before he founded cama Cafe. Once working for a Japanese advertising agency, he also incorporated the Japanese culture of using "corporate dolls" into cama caf é. "I have never worked as a doll in an advertising agency before, but I have seen many successful cases in Japan. After studying it, I want to be a doll with the feeling of taking out and giving away."

He Binglin believes that instead of memorizing the name of bad beans, it is better to make dolls to facilitate memorization. The picture shows split beans.

He Binglin hired colleagues from former advertising companies as creative directors to design an all-white anthropomorphic coffee bean "cama baby" with a height of about 5 years old and wearing a bow tie, and turned it into a three-dimensional large doll, which was placed in 101 stores in Taiwan, successfully making a distinction in the affordable coffee shop market.

He Binglin said: "the first store of cama cafe is on Heping East Road in Taipei. In the winter of 2006, I saw a girl sitting in front of the store, holding coffee in her hands and smelling the coffee. She looked very satisfied. I decided that this was the prototype of cama baby."

Cama baby's large dolls cost a lot of NT $100000 each, but with the continuous increase in the number of cama caf é stores, the production cost was gradually increased.

The large bad bean doll in cama cafe headquarters, the picture shows moldy beans.

At this point, I can't help but wonder, since it was conceived and designed in winter, why is cama baby naked? He Binglin laughed at the speech: "he is wearing the king's new clothes!" Cama baby has no gender, so anything is possible. " He Binglin also encouraged employees to adapt to the holiday to transform cama baby and launch Chang'e version and Easter version of cama baby.

In addition, due to the requirements of he Binglin, before joining the main store, all coffee roasters must pass the coffee roasting evaluation at the headquarters, including coffee brewing and coffee bean identification, in order to strengthen the franchisee's impression of inferior coffee beans, in recent years, he Binglin has made large dolls such as moth-eaten beans, moldy beans, black beans, split beans and other large dolls at the headquarters, making the office full of childish interest. "I'll tell you how to tell the difference between moth-eaten beans, black beans and floating beans." You may not remember it even if I say it 100 times, but when you see a doll, you will soon remember it. "

The large bad bean dolls in cama cafe headquarters cost 100000 yuan each. The picture shows black beans.