The steps of implementing the plan for the operation of small cafes

Follow the caf é (Wechat official account vdailycom) and found that Beautiful Cafe opened a small shop of its own.

First of all, the coffee shop style orientation is carried out according to the customer source analysis. The so-called customer source analysis, to put it bluntly, is to whom do you want to open the cafe, then look at the surrounding buildings, the main groups, what restaurants are around, and what is the price orientation of those restaurants? How is the business project? You can see how the potential consumers of the cafe are. If the coffee shop is in a superior location, it is possible to have a variety of potential consumer groups, then what is the main customer group of your coffee shop? After these analyses are clear, the style of the cafe can be planned and positioned. For example, there are many surrounding students, which can be positioned for young leisure; there are many high-end residential buildings around, which can be positioned for mature leisure; and there are many commercial office buildings around, which can be positioned for business consumption. The mobility of the surrounding personnel is large, it can be easily and quickly positioned, and so on. Of course, the specific situation can be analyzed, and of course, we can also take a quiet way in the midst of trouble, which depends on the surrounding business competition, as well as our own comprehensive strength to determine.

Secondly, the positioning of decoration style should be carried out according to the coffee-ready style. That is to say, the mature customer group will focus on the maturity and stability of the decoration, similar to Starbucks and other professional cafes, but this aspect should be determined according to their own financial strength. If the economic strength is not high, the color system can be taken. The cost is low and the effect is good; young leisure customers are decorated younger and brighter, such as green, pink, yellow and so on. If you want to keep quiet in the middle of the noise, you can also have more booths, or even private rooms, and young people can set up rocking chair areas and so on. Decoration here has to mention a few more words, because the pre-cost investment, decoration is a big project, so whether to save money depends on the decoration situation. The general principle is that the poor rely on clothes and decoration depends on lighting. How to understand it, according to the positioning situation, using the appropriate color system to locate, these all have finished products that can be used for reference, similar to business can learn from Starbucks; young leisure can learn from typhoon shelters, to immortal forest, and so on. It is also a good way to use appropriate decorations to mediate, such as placing huge decorative trees in the young and leisure dining hall.

Thirdly, according to the positioning situation, carry on the food and beverage positioning. This is a very important part, because of its small area and few kinds of food and beverage, it is the weakness of small cafes. Therefore, how to carry out food and beverage positioning is particularly important! Because the area is small, so the decoration style is single, resulting in the invisible subdivision of the customer base, similar to McDonald's and KFC, normally mature people go less; because there are few varieties of food and beverage, it is very difficult for Starbucks to survive! This is a reality that we have to face. At present, China has not yet formed a strong coffee consumption market, especially for the ability to spend nearly 30 yuan or even 50 yuan for a cup of coffee. Restaurants in most cities still attract us to eat! Therefore, small cafes must have the function of dining, of course, it is better to choose as many as possible. This is also why the living space of the brand of Shangdao Coffee in China is so huge for various reasons. it is because in Shangdao coffee can eat beef noodles, can eat dried chili chicken, of course, the selected food items should be specifically formulated according to their own situation, as well as their actual bearing capacity. Remember, everyone has a dream of a cafe, but don't have unrealistic dreams, because dreams will wake up! It's even more painful to open an unprofitable cafe!

Third, there should be more changes in the mode of operation. Because the area is small, because the product is single, so we should strive for the effective use of resources, as well as the effective reorganization of resources. This aspect can be confirmed by why McDonald's and KFC always hand out flyers every day! Therefore, we also launch new meals regularly and irregularly; launch package packages; launch party activities; launch birthday package packages; launch birthday offers; launch holiday packages. So, keep making the selling points of the restaurant! Let the customer always feel fresh, International Children's Day does the promotion! Do promotion at Christmas! Don't let go of Halloween, Thanksgiving, or even Singles Day!

Third, interact with customers in order to stabilize customers. Always remember that the customer is God! The customer is the sea, and every small shop is a small sailboat sailing in the sea, once we go against the will of the sea, we will capsize! Because, the small cafe this small boat can not withstand the storm! This operation idea can be confirmed by taking a look at the operation idea of 7-ELEVEN!

Third, the stability of personnel and the spirit of personal experience! Everyone says that although the restaurant is small, it has all the dirty organs. Therefore, only their own heart, efforts, persistence can be successful! Because the shop is small, the promotion of the staff, the salary of the staff, the stability of the staff is very difficult to control and grasp, therefore, we try our best to work hard and treat it attentively, in addition, it will also have a good effect to provide some possible human management to the employees appropriately. Remember, it is impossible for a small cafe to earn money from its employees, because it is difficult for us to guarantee the income of our employees. Only if you work hard to make money for yourself, employees become assistants! Although this is incredible, it is a reality! Therefore, many small shop owners are looking for reliable people, and so on. Secondly, because the temple is small, it is difficult to hire a big Bodhisattva. Don't be eager to invite the Bodhisattvas to preside over this small shop. Try your best. It is impossible to rely on others. But timely, reasonable with the help of a little external force, still let oneself half the effort! In addition, because the shop is small, if the level of customers is not high, customers' requirements for food and beverage are not high, so there is no need to worry about the quality of food and beverage. In particular, the production of drinks is very simple, if you have a little knowledge, you can know everything. If you eat something and look at the recipes carefully, it is still not difficult to make!

In addition, a variety of features help to improve competitiveness. Similarly, because of the small area and other problems, the use of a variety of functions can also enhance competitiveness. For example, set up a wishing tree in the restaurant! Message card! Mural walls! Chess poker and so on, the same small moves can attract a wider range of visitors!

The rest is just some adjustment of mental state, which is also very important. Let's send you a few words.

First, we should act according to our ability, and second, it is best to have some characteristics.

Small products and single project are one of the most deadly factors in this kind of cafe.

The more obvious the intuitive feeling of the customer is, the more urgent it is to improve it first!

There are a lot of things, sometimes, their own vanity or face problems in trouble.

The poor rely on clothes and decoration on lights.

Remember that you don't run a professional cafe, so you don't need professional equipment, and don't show off.

[related reading]

The modern small coffee shop industry has the basic characteristics of fast production and sale, convenient consumption, quality and standard, simple service, balanced nutrition and low price, which has attracted the attention of more investors. Today, the editor will analyze the steps of investing in and operating small cafes.

1. The model of the service industry of the small cafe. Take the customer as the center, take the customer satisfaction as the goal, through causes the customer satisfaction, finally achieves the company management idea promotion.

2. The orientation of the target market. The Chinese small cafe industry that is acceptable to the public. Customer group: office workers + children + leisure people + others.

3. Marketing strategy. It produces industrialization, product standardization, scientific management and chain operation.

(1) the name of the virtual company, the clothing of the employees, the concept of management, the internal management and the head office remain the same, but they do not have too much decoration, there are no open cafes, they are more like a small coffee shop industry assembly center. They receive the relevant finished products shipped from the company's distribution center and can be formed as long as they are processed in a single room. The virtual company's small cafe industry products are scheduled to be provided to office workers for lunch at work. Their receptionist service is also virtual, relying on the telephone ordering system and express delivery system, we will establish a food delivery line telephone delivery service to be transported by a unified company minibus and service staff.

(2) Coffee package strategy of mobile small cafe industry company

In view of the characteristics of large mobility of breakfast population and tight time, we will move from unified company minibuses and service personnel to various major demand outlets to provide customers with convenient and nutritious coffee packages.

(3) the company image strategy of the small cafe industry.

In the small cafe industry hall located in the business district and tourist attractions, the company's adult image is clean, hygienic, affordable and warm. Ask the professional company to formulate a set of advertising plan for us, starting from the characteristics of the public, and strive to integrate generality and individuality.