Dehong Local Enterprise "Hougu Coffee" Appears at Chinese Chamber of Commerce
For professional baristas, please follow the coffee workshop (Wechat official account cafe_style)
Chinese businessmen come into Yunnan and Yunpin goes to the world. The Yunnan Product Promotion meeting, sponsored by the Yunnan overseas Chinese Affairs Office, was held in Kunming on the afternoon of June 11, setting up a new cooperation platform for Chinese businessmen from all over the world. Dehong local enterprise Hougu Coffee was unveiled at the promotion meeting.
With the help of unique resource advantages, Yunnan strives to develop biological resources and build the brand of ecological agricultural products. In recent years, the Chinese beverage market has unlimited development potential. as an imported product, coffee has a good development in the Chinese market and has great investment value.
As the first local coffee brand in China, Hougu Coffee has a profound Chinese cultural heritage, which absorbs the cultural traditions of Taoism and Confucianism. Wu Yirong, general manager of Hougu Coffee, said that the meaning of "Hougu" comes from the moral Sutra, "Hou" represents the king as the queen, and "Gu" represents the upper virtue as the valley. To sum up, the coffee industry is a noble and sustainable industry, and has the meaning of catching up from behind.
The profound cultural connotation of Hougu Coffee is the basis of the sustainable development of the brand. Of course, the rich products, pure taste and best-selling market of Hougu coffee are very popular, and they are also a powerful brand with unlimited prospects and worthy of investment.
At present, Yunnan Province has formed green, organic and ecological brands of agricultural products such as Yunhua, Yuncha, Yunguo, Yunguo, Yuncai, and industrial brands with a long history and reliable quality, such as Yuntong and Yunxi. Some Yunnan agricultural products also cross the sea, go to the world, and become the new image label of Yunnan.
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For professional baristas, please pay attention to the current Chinese market for coffee workshops (Wechat official account cafe_style). Although coffee consumption is still not popular enough, it has created the fastest growth in the world. So the market wind also changes, although it is not easy to make a profit, the shop closure rate is not low and other practical problems, but still can not stop the enthusiasm of the players. The hot and dry market is closer to consumers.
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Please bring a bag of Nestle instant coffee and experience their Canadian pop-up coffee shop.
Professional baristas follow the Coffee Workshop (official Wechat account cafe_style) We recently reported that food companies like Ferrero and Kellogg have opened restaurants to create topics and heat, some of which are resident stores. Now Nestl é is also following the hope of using experiential marketing to promote their sweet cream instant coffee, which is in the King of Toronto, Canada.
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