Please bring a bag of Nestle instant coffee and experience their Canadian pop-up coffee shop.

For professional baristas, please follow the coffee workshop (Wechat official account cafe_style)

Not long ago we reported that food companies such as Ferrero and Carlisle have opened restaurants in order to create topics and heat, and some of them are resident stores. Now Nestl é is following the example of experiential marketing to promote its sweet cream instant coffee, opening a pop-up cafe at 499 Queen's Street West in Toronto, Canada, open from 9 a.m. to 7 p.m., until June 28.

The pop-up cafe has standard cozy sofas, free wifi, electrical outlets and stylish lighting bulbs, but strangest of all, there are no baristas.

Customers who want to stay here have to bring their own Nestle instant coffee, which is equivalent to your "ticket". You have to scan this bag of coffee against the machine at the door. After successfully entering the store, you can get your own hot water, and the cup is ready for you. Like Starbucks, your name is written on it, but the spelling is not necessarily correct. Lisa is deliberately spelled into Leesaw,Rachel and spelled into Raychill. It was a harmless joke played by the cafe on you.

Nestle Coffee Canada's senior marketing manager says it's easy to make a cup of sweet cream instant coffee at home, but sometimes you want to get together with your friends in a cafe. If you provide such a place, a cup of homemade and cheap Nestle coffee is a good choice.

They set up an independent website for sweet and creamy instant coffee, selling the misspelled coffee cups mentioned in ads in addition to 18 new coffee products for less than $8.

Nestl é reported last year that revenue from coffee products such as instant coffee reached 9.072 billion Swiss francs ($9.359 billion), up 2.2 per cent from a year earlier, and coffee products contributed 10 per cent of total revenue. The results in the first quarter of this year also showed that due to weak consumer demand in North America and rising pricing in Europe, the actual internal growth in the first quarter dropped to 1.3% compared with 3% in the same period last year, and the overall sales growth was only a weak 0.4%. But the company's CFO stressed to investors that Nestle instant coffee maintained a good growth trend. Coffee capsules Nespresso and Nescafe Dolce Gusto also performed well.

Nestl é has not ruled out expanding its first self-service cafe in Toronto to other cities in Canada or other countries around the world, and to be sure, in order to enhance the influence of the ace product instant coffee, there will be more and more marketing tricks after that.