2014 China International Coffee Show: What Happened

In 2014, as tea-drinking China rapidly embraced coffee culture, industry watchers wanted answers: Was this just a trend, or the start of something big? The numbers said otherwise. That August, Beijing became the stage for a major event that revealed just how serious the country’s coffee boom had become.

The 2014 China International Coffee Show took place August 8–10 at the China International Exhibition Center (San Yuan Qiao), Beijing. Organized by China Exposition Group Beijing Huagang Exhibition Co., Ltd. and EXPORUM, it offered a full view of China’s surging coffee sector—backed by data showing 18% annual growth in packaged coffee sales since 2007, and projections of a 75% market expansion by 2017.

Why China’s Coffee Market Was Heating Up

Since 2007, China’s packaged coffee sales grew 18% year over year. By 2017, experts predicted the market could expand 75%, hitting US$2.3 billion in consumption. Meanwhile, the retail coffee shop market reached ¥53.84 billion in 2012, with chain stores alone accounting for over ¥14.7 billion. The franchise segment was growing at 25% annually.

Beijing: The Heart of China’s Coffee Culture Shift

Beijing, a political, cultural, and economic hub, draws expats, professionals, and students. Fast-paced lifestyles and Western influence made its residents key coffee consumers. The city consistently ranked among China’s top three coffee markets and strongly influenced surrounding regions. Its young population found coffee’s variety and bold flavors especially appealing.

What Made Cafe Show China 2014 Different

Cafe Show China wasn’t just another trade fair—it was a full-spectrum event deeply tied to the global coffee industry. Launched with roots in Seoul Coffee Show, Asia’s largest, it brought international standards to Beijing, the country’s top coffee consumption city.

The show covered the entire coffee supply chain: from green beans and roasting equipment to brewing tools and accessories. Exhibits included coffee beans, espresso, instant coffee, brewing machines, grinders, filters, and containers. Beyond coffee, the event featured tea products, other beverages, bakery items, kitchen appliances, café design, and franchise consulting.

Key Features and Activities at Cafe Show China 2014

The 2014 show offered more than exhibits. Highlights included:

• Cafe Show China Barista Competition
• Coffee Skills Training Station
• Sweet Secrets Class (pastry-focused)
• Handmade Ice Cream Performance
• Coffee Culture Forum
• “Smart Home Coffee Life” Experience Zone
• Coffee and Art Exhibition
• Themed Cultural Areas

Exhibition Details: Layout and Participation

Held across Halls 2, 3, and 4 of the China International Exhibition Center (San Yuan Qiao), the show welcomed both domestic and international companies. Its modern facilities, central Beijing location, and strong backing from co-organizers in China and South Korea ensured high attendance and quality networking opportunities.

How Much Did It Cost to Exhibit?

Exhibitors could choose from two types of booths:

Standard booths included walls, header board, carpet, spotlights, reception desk, chairs, and a 220V/5A power outlet. Each extra opening on a standard booth cost ¥500. Raw space booths required exhibitors to handle all stand construction. Electricity, furniture, and water could be rented separately.

Frequently Asked Questions

When and where was the 2014 China International Coffee Show held?

The 2014 China International Coffee Show took place August 8–10, 2014, at the China International Exhibition Center (San Yuan Qiao) in Beijing, specifically in Halls 2, 3, and 4.

What kinds of products were exhibited at Cafe Show China 2014?

The show featured coffee beans, espresso, instant coffee, coffee machines, grinders, filters, containers, tea products, other beverages, bakery and food items, kitchen appliances, café décor, franchise services, and consulting.

Who organized the 2014 China International Coffee Show?

The event was co-organized by China Exposition Group Beijing Huagang Exhibition Co., Ltd. and EXPORUM, with support from both Chinese and South Korean partners.

What activities were part of Cafe Show China 2014 besides exhibitions?

Activities included the Cafe Show China Barista Competition, coffee skills training, a sweet pastry class, handmade ice cream demos, a coffee culture forum, a smart home coffee experience zone, coffee and art displays, and themed cultural areas.

How much did it cost to rent a booth at the 2014 show?

A standard 9-sqm booth started at ¥9,000 (single opening), with +¥500 for each additional opening. Raw space started at ¥8,100 for 18 sqm minimum, with exhibitors handling their own build-out.

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