This cafe, which only sells boiled water, can make customers willing to wait in line for three hours.

Follow the caf é (Wechat official account vdailycom) and found that Beautiful Cafe opened a small shop of its own.

Recently, Nestl é opened a coffee pop-up shop in Toronto, but the coffee shop only serves plain boiled water, while some people have been waiting for three hours to make coffee with it. Why can a coffee shop with only boiled water make customers willing to wait in line for three hours to experience it?

Because, he knows you!

Most of the modern youth like the interior design of industrial style, and this coffee shop fits this point. Simple industrial style design, equipped with comfortable sofa, simple small table, fashionable lighting and green plant with a touch of finishing touch, makes it as comfortable as at home.

The face-to-face sofa meets the social needs of modern people. And today's young people can't go anywhere without WIFI and power sockets, and they can also play games on the Internet while enjoying coffee, and they don't have to worry about the phone running out of power. This intimate index has directly increased a lot of level! To tell you the truth, if this were opened in China, the president would certainly take some friends there to play Masters and gang up.

The pace of modern life is so fast that sometimes we just want to take a coffee break, forget about work and get away from the hustle and bustle. But this coffee shop doesn't sell coffee. No coffee! Not for sale! You read it right ~ just don't sell coffee!

No coffee? Then what are you going to do? After learning about it for some time, I know that customers who want to have a rest here and have a cup of coffee quietly want to bring Nestl é instant coffee. This small packet of Nestle coffee is equivalent to the "ticket" of the cafe and can only be passed by scanning the machine at the door. I just want to ask, can a good-looking person sweep his face directly?

After entering the coffee shop, in order to enable customers to recognize which cup of coffee is their own, the store has already prepared paper cups with popular names, such as Lisa and Olivia, but there is no guarantee that every name can be spelled correctly. ~ Lisa may become Lee Saw,OLivia, may become Olivea …

Nestle Coffee Shop is also different from other coffee shops in its low cost, where you can enjoy a comfortable time in a coffee shop at the price of a small packet of Nestle instant coffee, while in other coffee shops, such as Starbucks, basically no $6.5 is impossible. Making customers enjoy the best treatment with the lowest cost is one of the reasons why Nestl é coffee shops are so popular.

In fact, this coffee shop is set up to promote the latest instant coffee. However, Nestl é also knows that for customers, coffee is not the most important, the important thing is the emotional sustenance of customers to the coffee shop. A coffee shop is a place where people can escape from busy work and relax for a while. In the coffee shop, customers can relax, enjoy short leisurely moments, and expand their social life.

As long as this place can meet the emotional needs of customers, relieve stress at work, expand social interaction, and meet people's needs for relaxation, even instant coffee can attract customers' attention.

So why does Nestle Coffee Shop attract so much attention and favor?

It is because Nestl é knows what customers need most, and they understand why customers come to the coffee shop. Any brand is the same, only the brand that understands the needs of customers can attract people to pay attention to and remember this brand.