5-second location, 10-day preparation, bears brewing coffee and their feelings and business experience

Follow the caf é (Wechat official account vdailycom) and found that Beautiful Cafe opened a small shop of its own.

In 2015, Ma Chen met Wei ran, who returned from studying in Australia, at a series of cafes in Beijing. Because of the coffee, the two became friends and became partners. Bear brewing coffee under the White Pagoda has been brought forward from the planned opening at the end of the year to early April this year, and this full cafe may also be the only store of this kind for Ma Chen and Wei ran, and one day, the "light bear cooking" they describe may suddenly appear in people's view.

Bear Brew

Guests like to call this store by BB.

From name to location

All seem to have accidental opportunities.

And in chance and luck,

In fact, it is a lot of obsession of Ma Chen and Wei ran.

……

/ opening a shop /

Site selection for 5 seconds and preparation for 10 days

Xiong's plan to open a store is actually the second half of 2017, or 2018. While Ma Chen and Wei ran were still in no hurry according to the original plan, one of their friends wanted to find someone to cooperate with the cafe, which is where the bear is now cooking.

"it took five seconds to see this place and decided to make up my mind."

Hutongs, white pagodas, cafes, ancient culture, as Beijing natives, many elements and fragments caught them at that time, this is what they want. Ma Chen said that if you are a guest, in fact, every time you look at the White Pagoda, it is different. Of course, after the bear boil, Ma Chen and Wei ran are so busy that they haven't seen the White Pagoda seriously for a long time.

Ma Chen had been ill before he was on the court, and Xiong signed a contract after he was discharged from the hospital in March. On the first day of Ching Ming Festival, Xiong Cook opened for business, but there were only about ten days in between. In these ten days, Ma Chen had two or three days to catch up with the Shanghai Coffee Show to prepare the necessary equipment, which he flew back to Beijing to open on March 31.

There is probably no way to do everything, and the century-old shop is far from it, but a cup of quality is what they want and must achieve at the very beginning. As for the adjustment of everything, the two of them stayed after the opening.

/ location /

It's an achievement that two different people do the same thing.

Ma Chen and Wei ran are two completely different people. Ma Chen has been engaged in English education for the past 9 years. From being a teacher to doing management, he has been in China and Beijing, where he has been fumigated by the atmosphere and culture of the four seasons. Wei ran has been studying in Australia, exposed to coffee, engaged in coffee, like coffee people with a professional background, and in Australia, coffee is also a rigid demand.

So Ma Chen wanted to do a bit of stylish cultural communication, while Wei ran wanted a faster sales model, and their starting point was actually different from the beginning.

The scheme of running coffee alone has little profit. Wei ran's experience in Australia made him put forward the idea of eating. Ma Chen was very stubborn and insisted on doing a single industry. He thought that two people were not good at food, and hiring people was a problem. Concept, food quality and quality control were also problems. A series of questions made him insist on rejecting this proposal. He said that a person who drinks coffee and looks at the White Pagoda. You must be unhappy with the people around you eating spaghetti. Think about it.

"now this store is more suitable for me, and I'm more powerful," Ma Chen laughs.

As a result, a person to enter a little, a person to retreat a little, the achievement of the present Xiong boil, as for Wei ran, the most confused stage in his view has passed, the bear boiled on a good road.

/ produced /

From equipment to raw materials, they want that extreme.

In summer, black bubble and black bubble special drinks made by bears sell very well, 24 hours cold soak to get coffee base, and then add a certain proportion of fresh soda or cola, neutralized with ice and lemon, and this cup belongs to summer. But if you see such a light and fun special drink and think that it represents the product cooked by the bear, there is a big deviation.

In terms of hardware, Ma Chen and Wei ran are equipment controls and want to buy it back when they see a good design. For example, Ditting, because Ma Chen likes the cleanliness it brings by hand flushing, so he insists. As for the high-quality beans with a very short taste period, they will be removed from the shelves just after the taste period in the bear cooking shop. many people say they are wasteful, even a little sick, but they don't care.

The matcha in the matcha latte is Japanese hand-made matcha, which costs more than 1200 per kilogram, six times that of many channels. "in my opinion, it is a demand, and since it is a demand, it needs the best."

Ma Chen and Wei ran chose a particularly difficult path, which was fast, demanding and paranoid, but they insisted, because all these incredible things in the eyes of others were just right for them.

As a result, Ma Chen and Wei ran were always busy, going to several supermarkets every morning to find short-term milk on the production date of the day, and then went to the store to clean up to meet another ordinary day of people shuttling back and forth with stories.

/ Future /

Light Bear Brew?

The future of many people is unforeseeable, but bear boils have a general appearance.

Ma Chen and Wei ran hope that the future bear cooking can really come into the lives of many people, because coffee is just a drink, if you don't have to come all the way here, just when you want to drink, you can go to a window and take away a cup of coffee. Just like buying a cup of soy milk, such "light bear cooking" is one of their little fantasies.

For Xiong Boo, it may look more than that in the future, but no matter where it is, who it becomes, who it changes, when it opens on April 2, 2017, Ma Chen and Wei ran, and a group of their friends are so busy in the store that they are all exhausted. Probably will be very clear, very moved.