90% of the shop was killed in a year, and the coffee shop owner was not short of money, but lacked "this ability".

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Recently, in addition to starting the lecture, the stationmaster was also starting to open a store. gradually, the stationmaster frowned and felt that things were not simple.

We often say that the ESBI quadrant (E: employees, S: professionals, B: business owners) is the most difficult to survive from E → S, but one day when you go from S → B quadrant, you will find that the skills you need are not only professional, but also professional and integrated.

Business force is the basic of S quadrant, but integration force is far more difficult than business force. S only needs to face customers and solve needs, but B not only needs to solve personnel cost management, but also to establish a system that can be replicated.

The Golden Triangle of Mr Jamie perfectly illustrates the difficulties of B

Excerpt from entrepreneurial master: Mr Jamie

For example, you love cycling and are good at cycling, which is in line with enthusiasm + ability, but obviously you can't find a profitable market for cycling. At best, it's just a hobby (you'll starve to death).

Another example is an accountant who has opened an office and has a client market to support him, but in fact he is not happy, so it is just a "career" for him.

In addition, the most common is that many people want to open a coffee shop. They are full of enthusiasm (beautiful illusion), and coffee also has a market, but they actually have no business ability and experience, so they either have no action or open it right away. This is the so-called "fantasy".

However, even if we have enthusiasm, ability and market today, we still have to undergo constant trials, trials and changes. to put it simply, it is harder and harder than you work. Office workers rest when they get off work, but when they open a shop and get off work, they are preparing for tomorrow.

Before the webmaster started, he found that a lot of things were completely different from those originally planned. Maybe he was going to open a restaurant, but it would eventually become a shoe store!?

The bank said to the webmaster, "90% of the companies looking for our venture capital were killed in one year."

In particular, decoration and money-making tools, these are heavy costs that cannot be recovered at once, ranging from 20-500000 to 100-2 million, not to mention monthly store rent, water, electricity, POS and personnel costs. If the capital is enough to burn, we will soon face management problems (everything is easy to understand in S quadrant, but people are the most difficult to do).

It is difficult to open a shop, and it is even more difficult to make money. The most important thing is "equity design". How can shareholders convert their equity? How is the surplus distributed? How will the equity be adjusted after expanding the operation? Balabala...

The stationmaster really has a headache, especially the last sentence of the bank: "if you survive 10% of the stores in the first year, you will be killed another 90% in five years."

It can only be said that the more difficult the road is, the more painful it is, the more you will learn. After all, life is either gained or learned that life is either success or growth.