Starbucks stores open to Singapore! Singapore's first Starbucks Reserve
Although Starbucks' transformation into boutique coffee is nothing new, it has opened 59 stores in cities such as Beijing, Shanghai and Guangzhou, and the trend is still expanding, but the first Reserve in Singapore has attracted the attention of Laowa.
As we all know, Starbucks mainly has three kinds of stores, one is the most common ordinary store, which is mainly espresso, with a large proportion in derived coffee and beverage food; the second is the store with hand-brewed coffee table; as for the reserve we are talking about today, it not only provides hand-brewed coffee, but also a considerable number of selected coffee beans for guests to choose freely.
Reserve translated into Chinese, that is, Starbucks selection, whether from the origin of coffee to grinding coffee to brewing coffee process, are more high-quality and advanced than ordinary Starbucks. People who know a little bit about coffee know that traditional Starbucks coffee is just a kind of "fast food" quality, and if you want to drink higher quality "drip filter" and "siphon", you can only come to Reserve.
The decoration of the Singapore Reserve store is also very different from that of the traditional Starbucks. The appearance of the glass house of this selection store in Singapore is based on cool black, with wooden tables, chairs and ceilings, haunting a sense of modernity. There is also the R logo which is extremely simple and cool.
When it comes to the selection of coffee beans in Singapore, the selection process is basically to collect local coffee beans of high quality from all over the world, and then further select more attractive and special beans. After several layers of selection, the only thing that can be preserved is the selected coffee beans in the Starbucks selection store.
It can be said that from these places, we can see that Starbucks said to make boutique coffee is definitely not a joke. For a coffee chain brand that can be regarded as the first in the world, it does not rest on its laurels, but chooses to constantly break through itself and promote boutique coffee.
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