You don't treat yourself as a guest, but you have to look at your coffee shop from time to time.
For professional baristas, please follow the coffee workshop (Wechat official account cafe_style)
Making a cup of good coffee is a kind of thought; a kind of desire to let guests drink good coffee! It's for the guests, not for yourself.
Before you want to open a shop, please think clearly, who are you opening a shop for? For yourself or for the guests? Really! You must think carefully! Who on earth are you opening this store for? Never simulate ambiguity!
The cafe has a romantic feeling that is different from other catering industries. Many people who want to open a coffee shop don't really want to open a coffee shop! All they want is a feeling! A feeling of fulfilling your dream! This feeling is like the story of the prince and princess that we are all familiar with. It was the prince and princess who finally got married and lived happily ever after, ──. The story of. Do you got me? If you are married, you must know that marriage is the beginning of the test, definitely not the end, not only the end, but the beginning of infighting!
A lot of people like the feeling of being in a cafe. A cafe is a place to settle and sort out emotions. A cafe is a place to share joy and count the years. A cafe is a place where we can't see each other until we meet. The cafe is the second place to find me. A cafe is a place to be in a daze and find the direction of life. A cafe is a place where you can go when you have nothing to go to.
But this is how you feel when you are a guest!
Remember, when you want to open a coffee shop, please don't imagine it with the feeling of the guest. why? Because you are like those non-cannibal fairies in the meteor garden, you can't imagine the hardships of life! You will never calculate that you will have a turnover of less than 2000 yuan for three days! I'm not throwing cold water on you, how are you going to hold up if there is such a day?
It's contradictory! Open a coffee shop for guests, but you can't treat yourself as a guest. You have to look at your shop from time to time from the point of view of a guest.
The preparatory work before opening a store and the routine work after opening a shop are more tiring than you can imagine! There are a lot of people who finally open the shop and already want to close the shop. Why? Because you don't have to be so tired to be a guest. When a guest is comfortable, you can not only be comfortable but also comment on the store, but when the owner does not like his shop to be ridiculed, this is the gap between the host and the guest. When some customers come to the store, they always like to say, "how can your store be better?" ──, etc., but once it's their turn to open a store, it's not the same thing.
Some people hate to eat commercial lunches made of lunch bags, but when they open their own shop, they choose the ones they don't like for no other reason. it takes too much work to prepare their own meal, which costs only more than 100 yuan for a meal, but it takes a whole morning to prepare, and some materials even have to be prepared two or three days before, so they give their guests bags they don't like. Then eat out by yourself! It's funny, isn't it? They sell what they don't like but want their guests to like what they cook. This is the same as people who don't like coffee and sell coffee. Anyway, it's just a commodity.
The cafe is a catering service industry, but it has a very strong humanistic quality, which is the expression of "heart". If you do not have a "heart", the guests will not be able to experience your "intention", so how long you want to open depends on how long you "put your heart" into it!
- Prev
Professional or business? On the importance of coffee in coffee shops.
Exchange of professional baristas Please follow the coffee workshop (Wechat official account cafe_style) A reader e-mail told me that I seem to emphasize the importance of coffee too much, in addition to coffee, coffee shops should have other space that can be played and shaped. Like the planning of space, the tonality of music, the style of the boss, the dishes with, and so on! Cafes are multifaceted and diversified.
- Next
If you really want to open a coffee shop, think about how to open a coffee shop.
Professional barista communication Please follow the coffee workshop (Wechat official account cafe_style) A few days ago, a mother came to the shop for coffee, not a regular customer, asked some questions about coffee, chatted for a while, I directly asked her [do you want to open a coffee shop?] She hesitated for a moment and said, "Yes! Recently I saw a storefront, which is not bad. I want to open a coffee shop.
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