If you really want to open a coffee shop, think about how to open a coffee shop.

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A few days ago, a mother came to the store for coffee. She was not a regular customer. She asked me some questions about coffee. After chatting for a while, I asked her directly [do you want to open a coffee shop?] She hesitated for a moment and said, "Yes! Recently, I saw a storefront, which was not bad. I wanted to open a coffee shop for my son, so that I wouldn't wander around all day.]

[great mother!] I thought to myself that some mothers opened a coffee shop because their children could not find a job, some mothers opened a coffee shop because their children could not find a job, some mothers opened a coffee shop because their children could not find a job outside, and some mothers wanted to make their dreams come true. The whole family mobilized to open a coffee shop, but in the end, great mothers were busy going in and out of the shop, and the children were not princes. Or he will go out early and return late without being seen.

There is a family, four sisters, a mother and a younger brother who have been drinking coffee in the shop for seven or eight years. During this recession, they have lost their jobs collectively. After shaking for two or three months, one day, the mother suddenly suggested, "Why don't we open a coffee shop?" At present, there was no objection and all applauded. And then disappeared for months. Half a year later. The eldest sister appeared first, then the second sister, then the younger sister, and finally the younger brother also appeared. The younger brother said, "I haven't had a good coffee for a long time." I asked the eldest sister what was wrong with the coffee shop, and the eldest sister said. "from morning to night, I was so tired that I panicked and got less money, leaving my mother and third sister to do it, and we quit.]

Many people think that if they can cook and cook, they can open a restaurant and a coffee shop if they can make coffee.

I have a friend who usually likes to make some snacks, cakes and so on. He also goes to the baking classroom to learn some skills. He always thought that it was not difficult to make snack cakes, until one day, she knew a cake maker, and after a tour of his factory, she seldom mentioned such things as how to make the cake and so on. One day she said it herself, she said: "making one cake at a time and ten cakes at a time are completely different things. I will be like a child's thing compared to them."

Just like so many laboratories, some new technologies are released every year, but there is no further information, or even stillborn. Why? The vast majority of things are because they cannot be mass-produced, or they do not have the value of mass production, that is to say, most of the things made in the laboratory are of non-commercial value.

When we talk about how to make coffee, we fall into a trap because we don't know what we're talking about. We think that making [one] coffee is the same as making [ten] cups of coffee.

Do you think it's the same?

I have a friend, a few years ago and a group of friends opened a car wash, specializing in car washing, no beauty, washing a car costs 800 yuan, wax plus 700 yuan, the result is less than half a year. You think there's no one to wash the car? Wrong! They have to make an appointment to wash the car a month after opening, and wait until a week later, doesn't it sound outrageous? Are the heads of these people broken? The beauty of the car costs 2000 yuan, but it costs 1500 yuan to wash and wax the car.

Do you know? My friends are all car slaves. They wash customers' cars by washing their own cars, including the seams of the dashboard, air conditioning vents and roofs, and all use cotton swabs or fine needle cloth strips to remove dust. Three people who wash cars can only do five cars a day, including waxing. Finally, they found that even if they added another 500 yuan, it would not necessarily come, so under physical stress, they finally put an end to the car wash center.

You know what I mean? One fried rice is different from ten fried rice. Making a cake is not the same as making ten cakes. Washing a car is not the same as washing ten cars. Making a cup of coffee is also different from making ten cups of coffee!

When you make a cup of coffee for yourself, you can say in your spare time that the water cannot boil, the coffee powder should not be ground until the pot is inserted, it must be stirred three times, and it must be boiled for 50 seconds. when you are done, you should pour out the bottom water of the pot, and so on. When you make a cup of coffee for yourself, you have plenty of time! But now that you have ten different cups of coffee waiting in line for you to cook, what should you do? I'm not saying that those movements are unimportant. I mean, when you cook ten cups, can each cup meet the requirement of cooking one cup? Can it be done in the shortest possible time? If it takes 5 minutes to cook one cup, how long will it take you to cook ten cups? It's not 50 minutes, is it?

Many people keep the best for themselves! As for consumers, who cares, they don't understand anyway.

Many people think that the specialty of the cafe is a lot of equipment, the machine is very large, the equipment is full, the service is very friendly, and it makes sense to talk about coffee. But the coffee he brewed is always not as wonderful as the coffee he said.

This major is an empty shell major. A profession built up with money.

This major is most common in chain stores. The same stereotyped words are as old-fashioned as the coffee book that has been sold for 3-40 years.

This major is a major that only wants to make money.

But who doesn't want to make money? don't you want to make money by opening a shop and doing business? But many people always think that opening a coffee shop is like running a family wine. As soon as the pots and pans are set up, they shout twice and do it. And? Since it is running a house wine, of course it is ready to close the stall at any time.

You chose a good place! You used the most expensive beans! You bought a great machine! You invited a lot of people! But how come the evaluation of coffee is always bad? How come more people come to dinner than to drink coffee? So you have an idea, open a coffee shop must (sell food), do not (sell food) can not survive!

You know, when you go from a cafe to a restaurant, you come to a dead end. This restaurant will become your nightmare, maybe it will be a lifelong nightmare, losing your youth, your health, your savings and your credit!

Am I exaggerating and threatening?

oh! No, no! No, no! I'm just being nice! As long as you ask me, I will try my best to give up your idea of opening a coffee shop!

Unless you really want to open a coffee shop.

Really!

When I say (really), I mean (determined) to open a coffee shop.

If you really open a coffee shop, the next topic is worth talking about.

What's the problem?

How to open a coffee shop!